Protean Overview
Company Headquarters: US
Founded: 2008
Workforce: ~200
Company Working: Protean Electric (Protean) is an automotive technology company specializing in in-wheel motor technology. The company has developed an in-wheel, electric-drive system for hybrid, plug-in hybrid, and battery electric vehicles. Its technology creates a permanent magnet e-machine with relatively high torque and power density with the power electronics and controls packaged within the motor itself. It has its operations in the US, the UK, and China. Protean has been awarded over 200 patents for its technology and design, and more than 130 additional patent applications have been filed and are pending internationally and with specific countries in North America, Europe, and Asia.
Strategy
Protean Electric focuses on the development of customized products with new features and services to enhance its brand. The company strategizes to emphasize gaining high returns on the invested capital. The company plans to strengthen its partnerships and collaborations with rental companies and providers to enhance the sales of its electric vehicles. It has also been working on market development and enhancing its aftermarket services to boost its customer base.
