Protean

Protean Overview

Company Headquarters: US

Founded: 2008

Workforce: ~200

Company Working: Protean Electric (Protean) is an automotive technology company specializing in in-wheel motor technology. The company has developed an in-wheel, electric-drive system for hybrid, plug-in hybrid, and battery electric vehicles. Its technology creates a permanent magnet e-machine with relatively high torque and power density with the power electronics and controls packaged within the motor itself. It has its operations in the US, the UK, and China. Protean has been awarded over 200 patents for its technology and design, and more than 130 additional patent applications have been filed and are pending internationally and with specific countries in North America, Europe, and Asia.

Strategy

Protean Electric focuses on the development of customized products with new features and services to enhance its brand. The company strategizes to emphasize gaining high returns on the invested capital. The company plans to strengthen its partnerships and collaborations with rental companies and providers to enhance the sales of its electric vehicles. It has also been working on market development and enhancing its aftermarket services to boost its customer base.

Company Snapshot

200

Employees

2008

Founded

US

Headquarters

SWOT Analysis

Strengths

Strong presence in the US
Strong strategic alliances
Wide range of products for application in vehicles

Weaknesses

Limited presence in emerging countries

Opportunities

Scope for investment in automated, connected, and electrified technologies in the vehicles
Collaboration and partnership with camping organizers

Threats

Strict government regulations
Increase in competition in the US and parts of Europe where the company has a large presence

Key Developments

Date	Approach	Development
June 2019	Acquisition	National Electric Vehicle Sweden (NEVS), a subsidiary of Evergrande Health, has acquired Protean Electric, a leading developer of in-wheel motor technology. The acquisition is part of Evergrande’s strategy to become a major player in the global electric vehicle (EV) industry.

Product Offering

Protean
- In-Wheel Motor

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