PUMA SE Overview
Company Headquarters: Germany
Founded: 1948
Workforce: ~18,071
Company Working: PUMA is known for its innovative and stylish sportswear and footwear products, and is a leading brand in the global athletic market. The company designs, develops, markets, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. PUMA operates in over 120 countries and has over 18,000 employees worldwide. The company's products are sold through a variety of channels, including retail stores, online platforms, and wholesale distributors.
PUMA is committed to sustainability and has set ambitious goals to reduce its environmental impact. The company has pledged to become carbon neutral by 2030, to use 90% more sustainable materials in its products by 2025, and to achieve zero discharge of hazardous chemicals from its supply chain by 2020. PUMA also supports various social and humanitarian initiatives through its partnerships with organizations such as the United Nations and the Global Compact. PUMA has a strong presence in the global athletic market, with a particular focus on soccer, running, and training. The company has sponsored numerous high-profile athletes and teams, including Usain Bolt, Antoine Griezmann, and Manchester City FC. PUMA has also collaborated with various fashion and lifestyle brands, including Rihanna's Fenty label, BMW, and Selena Gomez.
Strategy
Puma's key strategies is to focus on sustainability and corporate responsibility. Puma is committed to reducing its environmental impact by using more sustainable materials and processes in its products, as well as reducing its carbon footprint through more efficient operations. Puma has also established partnerships with various organizations to promote sustainability and social responsibility. Another key strategy for Puma is innovation. Puma invests heavily in research and development to create new and innovative products that appeal to consumers. Puma has introduced several groundbreaking technologies in its products, such as the Puma Disc System, which allows for a customized fit, and the Ignite Foam technology, which provides superior cushioning and energy return.
