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Puratos Group

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Puratos Group - Food & Beverages showcase

Year Founded & Workforce

1919

9,370 Employees

Industry

Food & Beverages

Services

Chocolate Market
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Puratos Group Employee Contacts

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Puratos Group Overview

Company Headquarters: Dilbeek, Belgium

Founded: 1919

Workforce: ~9370

Company Working: Puratos Group is an international organization that works in the bakery, patisserie, and chocolate industries. It offers wide range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate sectors. It has 63 production facilities spread in 50 countries. The company works in nearly 80 countries with its subsidiaries and has a regional presence in nearly 100 countries, and also owns 88 innovation centers. It has been working in the chocolate market for multiple years. The company has been working on the program "Cacao Trace" to meet sustainability goals.

Strategy

Puratos Group is implementing strategies like offering products and solutions based on the voice of the consumer to increase their sales. Moreover, it is focusing on increasing its brand value and presence in the local as well as emerging markets. The company has also been investing in R&D for new products in line with consumer demand and market trends. Also, the company is committed to deliver nutritious and tasty food to their customers

Company Snapshot

$2,200M

Revenue

9,370

Employees

1919

Founded

Dilbeek, Belgium

Headquarters

SWOT Analysis

Strengths

  • Established distribution network
  • Global presence

Weaknesses

  • Limited product launch

Opportunities

  • Investment in research & development

Threats

  • Foreign currency exchange rate fluctuations
  • Intense market competition

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Key Developments

DateApproachDevelopment
January 2022AcquisitionPuratos Group acquired the family-owned company profimix. the acquisition is aimed to offer customers greater flexibility, services, speed in innovation, and access to healthier products.
November 2021EpansionPuratos Group expanded its belcolade facility in erembodegem, belgium. the expansion is aimed to boost flexibility to better serve customers worldwide.
July 2020ExpansionPuratos Group opened four new subsidiaries in Kenya, Ivory Coast, Ethiopia, and Nigeria. Investments in the new region were made to increase the company's presence and gain a foothold in foreign markets.
October 2019Product launchPuratos Group launched a new product in the market–amber chocolate. the new product was launched in the company's real belgian chocolate range and compound chocolate range. The new product is aimed to meet the consumer demand for caramel-flavored chocolates.

Product Offering

  • Puratos Group
    • Chocolate Market

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales fell from USD 2.2 Mn in 2018 to USD 2.1 Mn in 2020.
Puratos Group — By Business Segment
Series (USD Mn)201820192020
Sales2.22.32.1

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