Puratos Group

Puratos Group Overview

Company Headquarters: Dilbeek, Belgium

Founded: 1919

Workforce: ~9370

Company Working: Puratos Group is an international organization that works in the bakery, patisserie, and chocolate industries. It offers wide range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate sectors. It has 63 production facilities spread in 50 countries. The company works in nearly 80 countries with its subsidiaries and has a regional presence in nearly 100 countries, and also owns 88 innovation centers. It has been working in the chocolate market for multiple years. The company has been working on the program "Cacao Trace" to meet sustainability goals.

Strategy

Puratos Group is implementing strategies like offering products and solutions based on the voice of the consumer to increase their sales. Moreover, it is focusing on increasing its brand value and presence in the local as well as emerging markets. The company has also been investing in R&D for new products in line with consumer demand and market trends. Also, the company is committed to deliver nutritious and tasty food to their customers

Company Snapshot

$2.2M

Revenue

9,370

Employees

1919

Founded

Dilbeek, Belgium

Headquarters

SWOT Analysis

Strengths

Established distribution network
Global presence

Weaknesses

Limited product launch

Opportunities

Investment in research & development

Threats

Foreign currency exchange rate fluctuations
Intense market competition

Key Developments

Date	Approach	Development
January 2022	Acquisition	Puratos Group acquired the family-owned company profimix. the acquisition is aimed to offer customers greater flexibility, services, speed in innovation, and access to healthier products.
November 2021	Epansion	Puratos Group expanded its belcolade facility in erembodegem, belgium. the expansion is aimed to boost flexibility to better serve customers worldwide.
July 2020	Expansion	Puratos Group opened four new subsidiaries in Kenya, Ivory Coast, Ethiopia, and Nigeria. Investments in the new region were made to increase the company's presence and gain a foothold in foreign markets.
October 2019	Product launch	Puratos Group launched a new product in the market–amber chocolate. the new product was launched in the company's real belgian chocolate range and compound chocolate range. The new product is aimed to meet the consumer demand for caramel-flavored chocolates.

Product Offering

Puratos Group
- Chocolate Market

Financial Performance

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