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Semiconductor

Pure Watercraft

Company Profile Analysis

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Pure Watercraft - Semiconductor showcase

Year Founded & Workforce

2010-12-31

30 Employees

Industry

Semiconductor

Services

P

Pure Watercraft Overview

Company Headquarters: Seattle, United States

Founded: 2011

Workforce: ~30

Company Working: Pure Watercraft is a leading electric boat manufacturer in America, involved in developing and manufacturing electric outboard motors and complete electric boats. The company is focused on engineering and tech-enabled marine solutions to bring the future of boating closer. Pure Watercraft is pioneering the electric boat transition in the United States and is one of the fastest-growing marine markets in the world. It is the leading manufacturer of electric outboard motors in the United States and is amongst the top three in the complete electric boat market. The company operates across the United States, Canada, and Europe with a network of 25 subsidiaries, 5 associate companies, 2 joint ventures, and 1 joint operation. Pure Watercraft Group is present in over 50 countries across the world.

Strategy

Pure Watercraft is strategically working to achieve economic stability and pursue progress in the electric boat market. It will focus on developing innovative products that meet customers' needs, increasing independence and control over core technologies, launching high-quality boats that meet or exceed customer expectations, and achieving cost leadership by reducing costs throughout its supply chain and developing efficient manufacturing processes.

Company Snapshot

30

Employees

2010-12-31

Founded

Seattle, United States

Headquarters

SWOT Analysis

Strengths

  • High-performance electric propulsion technology
  • Strong focus on sustainability and environmental impact

Weaknesses

  • Limited product lineup and variety
  • Higher initial cost compared to traditional boats

Opportunities

  • Growing demand for eco-friendly watercraft
  • Expansion into new international markets

Threats

  • Intense competition from established boat manufacturers
  • Technological advancements by competitors

Key Developments

DateApproachDevelopment
November 2022AcquisitionGeneral Motors (GM) acquired a 25% stake in Pure Watercraft, a Seattle-based electric boat startup. The deal valued Pure Watercraft at $600 million.
January 2022Product LaunchPure Watercraft launched its new all-electric pontoon boat at CES 2022. The boat, called the Pure Pontoon Boat, is powered by a GM-sourced battery pack and single or twin Pure Outboard motors. It can accommodate up to 10 passengers and has a cruising range of up to 60 miles.
January 2021AcquisitionPure Watercraft acquired ELUX Marine, just two days after closing a Series A financing round of $37.5 million. The acquisition was a strategic move for Pure Watercraft, as it allows them to expand their product offerings and reach a new customer base. ELUX Marine is a leading manufacturer of electric pontoon boats, and their products are popular in the Upper Midwest. By acquiring ELUX Marine, Pure Watercraft is now well-positioned to capture a larger share of the growing electric boating market.

Product Offering

  • Pure Watercraft
    • Electric Boats

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Pure Watercraft as part of our ongoing coverage of the Semiconductor sector, drawing on public company data, filings, and market intelligence.

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Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Pure Watercraft

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