Pure Watercraft Overview
Company Headquarters: Seattle, United States
Founded: 2011
Workforce: ~30
Company Working: Pure Watercraft is a leading electric boat manufacturer in America, involved in developing and manufacturing electric outboard motors and complete electric boats. The company is focused on engineering and tech-enabled marine solutions to bring the future of boating closer. Pure Watercraft is pioneering the electric boat transition in the United States and is one of the fastest-growing marine markets in the world. It is the leading manufacturer of electric outboard motors in the United States and is amongst the top three in the complete electric boat market. The company operates across the United States, Canada, and Europe with a network of 25 subsidiaries, 5 associate companies, 2 joint ventures, and 1 joint operation. Pure Watercraft Group is present in over 50 countries across the world.
Strategy
Pure Watercraft is strategically working to achieve economic stability and pursue progress in the electric boat market. It will focus on developing innovative products that meet customers' needs, increasing independence and control over core technologies, launching high-quality boats that meet or exceed customer expectations, and achieving cost leadership by reducing costs throughout its supply chain and developing efficient manufacturing processes.
