R. TORRE & CO. (TORANI) Overview
Headquarters: San Leandro, California, US
Founded: 1925
Workforce: ~200-500
Company Working: R. Torre & Co. (Torani) is a family-owned business engaged in the production of flavored syrups. Torani prominently deals in the selling and marketing of these flavors and food ingredients. Its sauces and syrups were flavored, promoting soda and spawning tasteless lattes. They created colorful flavors using only natural ingredients such as spices and pure cane sugar. The company offers more than 200 naturally flavored syrups, sauces, and beverage bases for coffee, soda, tea, smoothies, and cocktails in more than 40 countries. It offers its products to cafés, bars, and restaurants as well as to home kitchens through distributors, retail stores, and online stores. Moreover, the company has also been dealing in zero sugar syrups which are being sold through various distribution channels owned by the company. The company has a major presence across North American countries and striving for its expansion of business across the nations.
Strategy
R. Torre & Co. (Torani) is involved in continuous R&D and adopts state-of-the-art production methods to enhance its product portfolio. It offers a wide range of allergen-free, non-GMO naturally flavored syrups that are halal and kosher certified. The company is also focused on expansion on e-commerce portals and has an official online store. It adopts advanced technologies such as cloud services to drive growth. For instance, in June 2018, R. Torre & Co. (Torani) adopted the cloud-based customer relationship management software offered by Salesforce.com, Inc., to increase brand awareness and build deep customer relationships. Moreover, the company moved to its new 330,000-square-foot facility in August 2020. This development was designed to dramatically increase capacity to meet current and future demand and to foster even more collaboration.
