Rackspace, Inc

Rackspace, Inc Overview

Company Headquarters: US

Founded: 1998

Workforce: 6,189

Company Working: Rackspace provides managed cloud solutions that include public cloud infrastructure to organizations across the world. In 2016, the company was acquired by Apollo Global Management, LLC., a global alternative investment management company. Furthermore, Rackspace also offers wide portfolio of cloud-based enterprise solutions that include application management, business intelligence, database management, e-commerce and digital experiences, email hosting, enterprise resource planning (ERP), and website hosting. It offers products under four categories namely public cloud, private cloud, managed hosting, and email hosting. Under the public cloud category, it offers access to IT resources for its clients by minimizing the cost of hardware and datacentre management. The company provides services on various public cloud platforms including Microsoft Azure Cloud, Google Cloud Platform, OpenStack Public Cloud, Alibaba Cloud, Amazon Web Services (AWS), and Government Public Cloud. The private cloud category offers its clients with enhanced levels of control and security in a dedicated environment. The company operates in the US, the UK, the Netherlands, Switzerland, Hong Kong, Australia, and Mexico.

Strategy

Rackspace follows both organic and inorganic growth approaches in the hybrid cloud market. The company focuses on enhancing and upgrading its existing cloud portfolio by partnering with leading cloud platform companies such as AWS, Microsoft Azure, and Google Cloud Platform. The partnerships help the company to increase its technical capabilities and strengthen its product portfolio, thereby helping its clients to accelerate digital transformation.

Company Snapshot

$1.3M

Revenue

6,189

Employees

1998

Founded

US

Headquarters

SWOT Analysis

Strengths

Network of data centers
Range of support services
Expertise in cloud computing
Wide geographic presence
Strong brand portfolio
Highly skilled workforce

Weaknesses

Reliance on third-party providers
Limited investment in new technologies
Lack of legal experience

Opportunities

Global cloud computing market
Acquisitions
Strategic partnerships
Increase in the number of social media user worldwide
Product launches

Threats

Intense competition
Regulations
Technological changes
Changing technology trend
Fluctuating foreign currency exchange rate

Key Developments

Date	Approach	Development
August 2019	Product Enhancement	Rackspace enhanced its existing hybrid cloud portfolio that helps its clients to accelerate digital transformation. The enhanced hybrid cloud includes Managed VMware Cloud on AWS, advanced Kubernetes and container services, advanced cloud-native support, Rackspace Managed Security (RMS) service blocks, and Integration and API management assessment.
July 2019	Partnership	Rackspace partnered with EdgeConneX, a provider of edge data Centers, to provide hybrid cloud solutions across EdgeConneX global edge data center platform. The partnership offers Edge-based cloud solutions to enterprises and allows cloud migrations with different options from dedicated baremetal environments, to hybrid cloud and multi-cloud solutions offered by the leading cloud platform that includes AWS, Microsoft Azure, OpenStack. VMware, Google Cloud Platform, and others
February 2019	Collaboration	Rackspace partnered with Pure Storage to help accelerate the value of customers hybrid-cloud environments with the launch of the new Ultra-Fast Performance Rackspace Block Storage solution. This collaboration makes Rackspace the largest global managed service provider member of the Pure Partner Program.

Product Offering

Rackspace, Inc
- Private Cloud Services
- Hybrid Cloud
- Cloud Computing

Financial Performance

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