RAD Overview
RAD is the global telecom access solution provider for service providers in power utilities, transportation systems and government agencies. It offers products and services, including vCPE Toolbox, ethernet access devices & routers, multiservice switches & routers, ruggedized switches & routers, broadband wireless, and packet operational WAN for power utilities. The communication products & services for utilities offered by the company contribute to the under utilities segment, which includes products and services, such as ethernet access devices, routers, multiservice switches, broadband wireless, and multiservice operational WAN for power utilities.
RAD offers its products and solutions across 150 countries, globally. It has operations in countries, such as China, France, Japan, Philippines, the UK, Russia, Germany, India, Austrailia, and the US. Some of the key subsidiaries of the company are Radwin (Israel), LEAD IP Systems Ltd, RAD Data Communications, Inc., and RaDirect Inc. It primarily competes with Day Wireless Systems (US), cellXica ltd (UK), and 3SAE Technologies Inc (US).
Strategy
The key strategy adopted by RAD to sustain in the competitive market is the continuous development of the communication networks by improving data rates, lower end-to-end latencies, and better timing accuracy, simultaneously. Additionally, the company is focused on 5G technology for better automation, end to end configurations, and controller systems especially for utilities and government agencies. Furthermore, the company is collaborating with other small companies to get better access to the new technologies. For instance, RAD collaborated with Check Point Software Technologies for developing end-to-end cyber security solution for the network in order to improve its utility communication product line for utilities. This strategy will help the company, maximize its brand value for utilities and energy retail customers, across the globe.
