Rainbow Light Nutritional Systems, Inc.

Rainbow Light Nutritional Systems, Inc. Overview

Company Headquarters: California, US

Founded: 1981

Workforce: ~80

Company Working: Rainbow Light Nutritional Systems, Inc. (Rainbow Light) produces and exports nutritional supplements. The company also offers gummy vitamins for children, adults, and pregnant women. Rainbow Light offers its products through retailers and specialty stores in Europe, South America, North America, and Asia-Pacific, as well as online. It operates as a subsidiary of Nutranext, LLC.

Strategy

Rainbow Light started with the aim to provide healthy nutritional supplements manufactured with natural ingredients. It offers a wide portfolio of non-GMO products and at the purest form owing to food safety concerns caused by artificial additives and chemicals in food. It is also increasing its production capacity by setting up advanced machinery and promotional activities, thereby expanding across the Americas. The company is also increasing its footprint in other regions through exports to the UK, Europe, Canada, Singapore, Peru, Venezuela, and the US. It is expected that the company will expand in terms of production units to enter extensive distribution in several parts of the world during the forecast period.

Company Snapshot

80

Employees

1981

Founded

California, US

Headquarters

SWOT Analysis

Strengths

Highly experienced and skilled technical management
Wide portfolio of health and wellness product
Wide product portfolio of health and wellness

Weaknesses

Low liquidity position

Opportunities

Increasing presence outside the US
Increasing liberalization on global trade

Threats

Stringent regulations by global quality assurance programs such as Global Food Safety Initiative (GFSI) and Hazard Analysis and Critical Control Point (HACCP
Stringent regulations by global quality assurance programs such as Global Food Safety Initiative (GFSI) and Hazard Analysis and Critical Control Point (HACCP)

Product Offering

Rainbow Light Nutritional Systems, Inc.
- Gummy Vitamins
- Gummy Supplements Market

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