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RELiON Batteries

Company Profile Analysis

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RELiON Batteries - Energy & Power showcase

Year Founded & Workforce

2014

Industry

Energy & Power

Services

Golf Cart Battery
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RELiON Batteries Overview

Company Headquarters: South Carolina, US

Founded: 2014

Workforce: ~NA

Company Working: RELiON Batteries is a global innovator of battery storage ideas. The company offers LiFePO4 product available with 12V, 24V, and 48V batteries. RELiON products power a range of applications including, RV, marine, electric vehicles, solar powered solutions, and more. The company is committed to driving the world's transition to lithium energy storage and has one of the industry's most extensive lines of 12V, 24V, 36V, and 48V lithium battery systems. Products from the company are distributed globally through a diverse network of retail, OEM, and distribution partners. Company has sales and distribution centers in North America, Europe, Asia-Pacific, and Middle East.

Strategy

RELiON Batteries’ aim is to help consumers challenge and transcend their limits by delivering the best drop-in lithium batteries and to give back by donating 1% of annual revenue to environmental concerns through 1% for the Planet. The company focuses on delivering long-term, profitable growth and creating value for a diverse set of stakeholders, including shareholders, customers, employees, regulators, suppliers, and local communities. The company continues to aim for world-class financial performance by working hard to understand customers' evolving needs in terms of service, product differentiation, and solutions, accelerating organic & non-organic growth by being close to regional markets, selectively pursuing competitive advantage through the process, catalyst, application development, improving efficiencies in core areas of manufacturing, commercial, and supply chain management.

Company Snapshot

$4,108.4M

Revenue

2014

Founded

South Carolina, US

Headquarters

SWOT Analysis

Strengths

  • Wide variety of products
  • Vast distribution network
  • Strong branding and marketing exercises

Weaknesses

  • Unable to tackle the challenges present by the new entrants

Opportunities

  • Expansion in untapped market
  • Opening of new markets because of government regulations

Threats

  • Sanctions from the US due to Russia-Ukraine war
  • Logistical and transportation costs due to market expansion across the globe

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Key Developments

DateApproachDevelopment
September 2021DivestmentRELiON Batteries divested its business to Brunswick Corporation’s Advanced Systems Group. RELiON products power a range of applications in the marine, recreational vehicle, solar, and industrial segments. RELiON is dedicated to leading the world's transition to lithium energy storage and boasts one of the largest lines of 12V, 24V, 36V and 48V lithium battery systems in the industry. RELiON products are distributed globally through a wide array of retail, OEM, and distribution partners.

Product Offering

  • RELiON Batteries
    • Golf Cart Battery

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 4,108.4 Mn in 2019 to USD 5,846.2 Mn in 2021.
RELiON Batteries — By Business Segment
Series (USD Mn)201920202021
Sales4,108.44,347.55,846.2

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