Rheinmetall AG

Rheinmetall AG Overview

Company Headquarters: Germany

Founded: 1889

Workforce: 25,000+

Company Working:

The German multinational corporation Rheinmetall AG operates in the automotive and defense industries. The corporation was established in 1889 and had its main office in Düsseldorf, Germany. Two business divisions comprise Rheinmetall: Rheinmetall Automotive, which manufactures automotive components, and Rheinmetall Defense, which manufactures defense equipment and systems. As of 2021, Rheinmetall AG employs over 25.000 individuals and operates in over 40 countries. The defense division of Rheinmetall manufactures a vast array of products and systems, such as combat vehicles, weapon systems, ammunition, electronic systems, simulation and training solutions, and more. The company's automotive division manufactures components for the global automotive industry, including pistons, engine blocks, and camshafts. Rheinmetall AG has been expanding its operations in North America and Asia. It has a significant presence in Europe. Additionally, the corporation has been involved in research and development in the defense and automotive industries. Overall, Rheinmetall AG is a significant player in the defense and automotive industries, offering a wide variety of products on a global scale. Focusing on research and development has allowed the company to remain competitive in both industries.

Strategy

Innovation: Rheinmetall AG is committed to developing innovative solutions to meet its customers' ever-changing requirements. The company invests significantly in research and development to create products and technologies on the cutting edge. This includes developing sophisticated defense, electronic warfare, and alternative vehicle propulsion systems.

Rheinmetall AG is committed to implementing sustainable practices, such as reducing carbon emissions, conserving resources, and assuring responsible supply chain management. The company has set lofty sustainability goals, including achieving carbon neutrality by 2030. In addition, it has established a Sustainable Procurement Initiative to ensure that its supply chain adheres to stringent environmental and social standards

Company Snapshot

$6,344.23M

Revenue

25,000

Employees

1889

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Increase in R&D investment in the defense segment
Strong research and development capabilities to support innovation and product development
Established relationships with governments and defense agencies for procurement contracts
Increase in research & development investments in the defense segment
Large customer base
Significant industry experience

Weaknesses

Limited presence in developed regions such as North America
Decline in total sales
Dependence on government contracts for a significant portion of revenue
Exposure to geopolitical risks that could impact defense contracts and international trade
Limited presence in emerging markets

Opportunities

Scope to expand in Asia-Pacific
Growing global defense spending, particularly in the Asia-Pacific region
Expansion into new markets such as cybersecurity and unmanned systems
Scope for expansion in Asia-Pacific

Threats

Growing prices of raw materials
Changing market and economic conditions
Intense competition in the defense and automotive industries
Regulatory changes that could impact sales or production processes

Key Developments

Date	Approach	Development
April-2023	Contract	A crucial order for ammunition for infantry fighting vehicles has been placed with Rheinmetall. The Group supplies a European nation with ammunition of medium caliber, with a net order volume exceeding €200 million. Shipment is anticipated between 2023 and 2025.
February 2021	Product Launch	UAE HALCON, a part of Rheinmetall’s air defense system, launched the SkyKnight C-UAS missile at IDEX 2021.
July 2019	Joint Venture	Rheinmetall AG and BAE Systems collaborated to launch a new joint venture named Rheinmetall BAE Systems Land (RBSL) to strengthen its position in the defense market.

Product Offering

Rheinmetall AG
- Military Simulation and Virtual Training
- Counter UAS
- Ammunition Market
- Counter UAS
- Counter UAS
- Counter UAS
- Counter UAS
- Counter UAS
- Counter UAS
- Counter UAS
SkyKnight C-UAS missile
Skyranger System

Financial Performance

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.