Riese & Müller GmbH

Riese & Müller GmbH Overview

Company Headquarters: Germany

Founded: 1993

Company Working: Riese & Müller GmbH specializes in the manufacturing and distribution of premium e-bikes, globally. It is a recognized manufacturer of e-bikes and folding bikes in the domestic market. It offers e-bikes for the mountain, cargo, and all-terrain applications. It uses control technology, Bosch DualBattery technology, Bosch drive system, ABS, daylight, and brake light in the e-bike models. Its bikes are primarily suited for athletes, commuters, families, bike tourists, and tradesmen.

The company primarily offers its products across Germany, Japan, and the US. Edelweiß E-Bike Reisen, Agentur Grenzbereich, Budersand Hotel, Fahrrad Fuchs Experience Store, SÖL'RING HOF, and Rheinhessen-Touristik GmbH have partnerships with the company pertaining to its various e-bike models in the market.

Strategy

Riese & Müller GmbH strategizes to become the most sustainable company in the global market by 2025. The company further aims to enhance its global operations and its partner network to increase the sales of electric cargo bikes. It is investing in the innovation and development of the e-bikes and electric cargo bikes to meet the demand for improved technologies from the end users. Moreover, it focuses on increasing the workforce by employing more than 300 professionals in the next few years to meet the manufacturing targets.

Company Snapshot

1993

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong product offering for the electric cargo bikes
Strong brand in the premium e-bikes
Strong business operation in Europe

Weaknesses

Limited expansion policies

Opportunities

Investments in the expansion of the company’s operation
Investments in strengthening the distribution network

Threats

Currency rate fluctuation
Increase in presence of competitors in Europe

Product Offering

Riese & Müller GmbH
- Electric cargo bikes

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