Royal Chemicals

Royal Chemicals Overview

Company Headquarters: Mumbai, India

Founded: 1998

Workforce: NA

Company Working: Royal Chemicals is a global producer and marketer of differentiated and commodity chemicals. The company serves to various end use industries including chemicals, plastics, paints, textiles, detergent, personal care, construction putties and sealants, wood adhesives and paper plastic. The company has wide range of products including sulphonation and sulphation, soap noodles, fatty acids, and glycerin. The company export products to Europe, Africa and Asia region. The company emphasizes on quality control and quality assurance of the products, and it also focuses on research and innovation in process and product improvements.

Strategy

Royal Chemicals is focuses on expansion of business of oleochemicals to Arabic countries, Africa and Europe. Furthermore, the company strategizes to become a development-driven company, for which it is increasingly investing in research & development, expanding the growth areas, and designing newer technology for advanced components and materials. The company is mainly focuses on increasing production capability by installing huge manufacturing facilities. The company is aiming to produces product of chemicals oleochemical from raw paraphernalia with production capacity of 120000Tons/Year.

Company Snapshot

1998

Founded

Mumbai, India

Headquarters

SWOT Analysis

Strengths

Strong distribution network
Strong brand portfolio

Weaknesses

Weak product offerings
Weak marketing strategies

Opportunities

Market expansion in North America
New product development

Threats

Fluctuating raw material prices
High competition from global players

Product Offering

Royal Chemicals
- Soap Noodles

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