Ryanair DAC Overview
Company Headquarters: Ireland
Founded: 1996
Workforce: ~
Company Working: Ryanair DAC operates an ultra-low cost, scheduled-passenger airline serving short-haul, point-to-point routes between Ireland, the UK, Continental Europe, and Morocco. The company provides low-fare airline-related services, scheduled services, ancillary services, car hire services, and other related services to third parties and across a European route network. Ryanair DAC provides its own aircraft and passenger handling and ticketing services at the Dublin Airport.
Strategy
Ryanair DAC aims at establishing itself as Europe’s biggest scheduled passenger airline, through continuous improvements and expanded offerings of its low-fares service. The company emphasizes offering its services at an affordable range, thus generating increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Its strategy is to deliver the best customer service performance in its peer group and focus on the execution of its services by primarily operating from uncongested airports. The company is continuously implementing new strategic initiatives to improve its customer service offering.
