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Safilo Group S.P.A

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Safilo Group S.P.A - Food & Beverages showcase

Year Founded & Workforce

1934

4,545 Employees

Industry

Food & Beverages

Services

Global Sunglasses Market
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Safilo Group S.P.A Overview

Company Headquarters: Padua, Italy

Founded: 1934

Workforce: ~4,545

Company Working: Safilo Group S.P.A (Safilo) is a manufacturer and designs sunglasses & optical frames, helmets, goggles, and sports glasses. The company has a global presence with its own production facilities, showrooms, offices, and design studio in Milan, New York, Padua, Hong Kong, and Portland, with 40 subsidiaries in 40 countries, and a network of more than 50 qualified partners over 70 other countries. The company has its own brand portfolio with more than 30 brands, the portfolio covers all consumer segments, from Fashion Luxury with Boss, Carolina Herrera, Jimmy Choo, Isabel Marant, Missoni, PORTS, Moschino, Lifestyle with Carrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, kate spade new york, Banana Republic, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, M Missoni, Pierre Cardin, and rag&bone, and Sports & Outdoor includes Smith and Under Armour, Mass Cool segment which covers Blenders, Havaianas, Polaroid, Privé Revaux and Seventh Street.

Strategy

Safilo Group S.P.A. the company is investing heavily in marketing and advertising to expand its market share for the long term and develop new products. The company is collaborating with various agencies to boost sales and acquire new customers easily.

Company Snapshot

$1,051.51M

Revenue

4,545

Employees

1934

Founded

Padua, Italy

Headquarters

SWOT Analysis

Strengths

  • Strong Established Position In The Market
  • The company commercializes a wide range of products under various proprietary and licensed brands.

Weaknesses

  • High Operating Expenses Could Adversely Affect the Financial Performance of the Company.

Opportunities

  • Strategic Partnership and agreement are also an opportunity for the company.
  • Increasing the digital presence could improve the sales of the company.

Threats

  • Increasing Competitive Pressures
  • Raw material price fluctuations.

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Key Developments

DateApproachDevelopment
November 2020Product LaunchSafilo Group launched its first eyewear product from recycled plastic specially made for The Ocean Cleanup, the well-known Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The Ocean Cleanup sunglasses are made with injected plastic deriving from the Great Pacific Garbage Patch (GPGP), using an innovative upcycling process able to include types of plastic that have traditionally been more difficult to recycle, turning them into a high-quality and safe material.
June 2020Merger & AcquisitionsSafilo Group announces the acquisition of the 70% stake in the equity of the California company Blenders Eyewear LLC. Blenders Eyewear has built an advanced eCommerce platform, with unique digital and social media skills, achieving fast and profitable growth. The Company generates approximately 95% of its current business through its proprietary direct-to-consumer e-commerce platform.
February 2020Merger & AcquisitionsSafilo Group acquires 61.34% of US eyewear brand Privé Revaux in USD 67.5 million deal. The Privé Revaux, a fast-growing US-origin brand, contributes a millennial-focused digital marketing strategy whose mission is to offer affordable, high-quality, beautifully designed eyewear, using celebrities’ endorsements to drive brand awareness and sales.

Product Offering

  • Safilo Group S.P.A
    • Global Sunglasses Market

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 1,051.5 Mn in 2019 to USD 1,146.1 Mn in 2021.
Safilo Group S.P.A — By Business Segment
Series (USD Mn)201920202021
Sales1,051.5889.71,146.1

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