Samsung Overview
Company Headquarters: South Korea
Founded: 1938
Workforce: ~320,671
Company Working: Samsung Group is a South Korean multinational conglomerate headquartered in Seoul (South Korea). Samsung has its footprint in a large variety of segments, which include food processing, textiles, electronics, securities, retail, engineering, construction, and entertainment. The core values of Samsung are people, change, excellence, integrity, and co-prosperity. Samsung has around 220 worldwide operation hubs and operates majorly in South Korea, Europe, North America, Africa, and South-East Asia.
Samsung’s marketing strategies played an important role in lifting Samsung’s image from that of a low-end manufacturer to that of a global digital technology leader. Samsung has a powerful influence on South Korea's economic development, politics, media, and culture. Samsung’s affiliated companies produce around a fifth of South Korea's total exports.
Strategy
Samsung is primarily focused on improving its market offerings in the fixed-mobile convergence market and achieve organic growth. The presence of large market players such as Huawei and ZTE makes it difficult for Samsung to gain a strong footing in the market. Hence it is focussing on building strategic partnerships with Telecom operators to build its market base.



