SANTA BARBARA CHOCOLATE

SANTA BARBARA CHOCOLATE Overview

Company Headquarters: California, US

Founded: 1992

Workforce: ~58

Company Working: Santa Barbara Chocolate offers premium professional chocolate and sells in bulk through wholesale to households, chefs, and bakers across the world. The product line of the company includes organic chocolate couverture, pure cacao, cocoa powder, chocolate chips, and gourmet drinking chocolate. Santa Barbara Chocolate offers cocoa products in accordance with European food standards. The company has distribution centers across the world.

Strategy

Santa Barbara Chocolate is inclined toward building a strong consumer base in order to maintain its position in the global cocoa nibs market. The company is increasing the distribution of its products to various parts of the world including certain countries in Asia-Pacific such as Japan and China. Santa Barbara Chocolate is also trying to focus on product launches with product variations in order to attract new customers and retain its existing consumer base. It is expected that the company would increase its production capacity to meet the growing demand and initiate strategic partnerships to enter several untapped markets during the forecast period.

Company Snapshot

58

Employees

1992

Founded

California, US

Headquarters

SWOT Analysis

Strengths

Focus on innovation
Use of natural ingredients and additives

Weaknesses

Low brand positioning

Opportunities

Growing demand for cocoa in Asia
Strategic partnerships

Threats

Intense competition from major players in the market
Stringent government regulations for food products in the domestic and export markets

Product Offering

SANTA BARBARA CHOCOLATE
- Cacao Nibs | Cocoa Nibs

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