Seirus Innovative Accessories Inc Overview
Company Headquarters: California, US
Founded: 1984
Workforce: ~1000
Company Working: Seirus Innovative Accessories Inc is one of the leading companies in the global headwear market. It prominently deals in the production and marketing of clothing and a variety of accessories. The company has been focused on utilizing the Gore-Tex technology in some of its products, for the production of waterproof and breathable products. The company's products are sold worldwide through a network of distributors and retailers, including major outdoor retailers such as REI and Cabela's. Seirus has also established partnerships with other companies, such as Gore-Tex and Polartec, to further enhance its product offering. The company has a global presence and distributes its products to over 45 countries. The company has a strong distribution network, including retailers, distributors, and online channels. Additionally, it has partnerships with major retailers such as Dick's Sporting Goods, and Amazon.
Strategy
The company has a strong commitment to innovation, constantly developing new products that meet the evolving needs of its customers. For example, Seirus has introduced products such as the Quick Draw Hat, which features a retractable face mask, and the Magnemask, which uses magnets to hold the face mask in place. It is committed to using environmentally friendly materials and production processes wherever possible. For example, the company's Polartec products are made from recycled materials, and it uses water-based inks for its printing processes. Moreover, the strategy is focused on innovation, sustainability, partnerships, and global distribution. By prioritizing these areas, the company can offer high-quality, innovative products that meet the needs of customers around the world.
