Serta Simmons Bedding, LLC | Wantstats

Company ProfileStandardSep 26, 2026

Serta Simmons Bedding, LLC

Company Profile Analysis

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Serta Simmons Bedding, LLC - Food & Beverages showcase

Year Founded & Workforce

2009

5,000 Employees

Industry

Food & Beverages

Services

BeautyrestTomorrow SleepTuft & NeedleSerta

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Serta Simmons Bedding, LLC Overview

Company Headquarters: Georgia, US

Founded: 2009

Workforce: ~5,000

Company Working: Serta Simmons Bedding, LLC (SSB) develops and sells mattresses under the brand names Serta, Beautyrest, Tomorrow, and Tuft & Needle. It was initially known as Serta Simmons Holdings, LLC and changed its name to in 2014. The company operates in Georgia with additional locations in Connecticut, Texas, and California. It distributes mattresses through hospitality and independent retail channels throughout North America. It has more than 30 manufacturing plants throughout the US and Canada.

Strategy

SSB is focused on innovation and developing products to cater to consumer requirements across North America. It is also expanding its business operations across the US and plans to enter several new markets across the world during the forecast period.

Company Snapshot

5,000

Employees

2009

Founded

Georgia, US

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Strong distribution networks

Weaknesses

Limited investments in promotional activities

Opportunities

Growth of the e-retail industry

Threats

Rising labor costs in the US

Key Developments

Date	Approach	Development
January 2019	Product Launch	SSB’s brand Beautyrest launched mattresses in Las Vegas. The launch includes new offerings within the Beautyrest Black, Beautyrest Silver, Beautyrest Complete, and Beautyrest Hybrid line of mattresses.
September 2018	Expansion	SSB opened a manufacturing plant in Seattle, Washington (US). The expansion was done with the aim to expand its manufacturing footprint and meet increased consumer demand.
August 2018	Merger	SSB merged with Tuft & Needle to strengthen its market leadership position and expand its offering in the direct-to-consumer segment.
May 2018	Expansion	SSB opened a new manufacturing plant in Moreno Valley, California, to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the US, Serta and Beautyrest.
April 2018	Expansion	SSB opened a new manufacturing plant in Windsor Locks, Connecticut US. The new plant was built with the aim to bring the manufacturing of both the Serta and Beautyrest brands under one roof.

Product Offering

Serta Simmons Bedding, LLC
- Beautyrest
- Tomorrow Sleep
- Tuft & Needle
- Serta

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Serta Simmons Bedding, LLC as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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