ShopperTrak RCT Corporation Overview
Company Headquarters: US
Founded: 1995
Workforce: ~20
Company Working: ShopperTrak RCT Corporation (ShopperTrak) offers location-based analytics to improve effectiveness and profitability in the retail market. The company also provides analytics solutions for an enhanced shopping experience, advanced analytics, people counting and conversion, marketing effectiveness, market benchmarks, customer engagement solutions and professional services. The company offers caters to entertainment venues, malls, and retailers, among others. Moreover, the company operates globally, including regions such as North America, Asia-Pacific, and Europe. In 2016, the company was acquired by Johnson Controls International PLC.
Strategy
ShopperTrak RCT Corporation focuses on technology innovation that helps it in maintaining its position in a competitive environment. The company is focusing on developing its complete intelligent solutions portfolio by investing heavily in research and development. Furthermore, it focuses on providing new and improved people counting solutions to the end users to remain relevant in the competitive market.
