ShopperTrak RCT Corporation

ShopperTrak RCT Corporation Overview

Company Headquarters: US

Founded: 1995

Workforce: ~20

Company Working: ShopperTrak RCT Corporation (ShopperTrak) offers location-based analytics to improve effectiveness and profitability in the retail market. The company also provides analytics solutions for an enhanced shopping experience, advanced analytics, people counting and conversion, marketing effectiveness, market benchmarks, customer engagement solutions and professional services. The company offers caters to entertainment venues, malls, and retailers, among others. Moreover, the company operates globally, including regions such as North America, Asia-Pacific, and Europe. In 2016, the company was acquired by Johnson Controls International PLC.

Strategy

ShopperTrak RCT Corporation focuses on technology innovation that helps it in maintaining its position in a competitive environment. The company is focusing on developing its complete intelligent solutions portfolio by investing heavily in research and development. Furthermore, it focuses on providing new and improved people counting solutions to the end users to remain relevant in the competitive market.

Company Snapshot

20

Employees

1995

Founded

US

Headquarters

SWOT Analysis

Strengths

Wide geographical presence
High investment in R&D
Wide product portfolio

Weaknesses

Dependency on retailers and partners

Opportunities

Focus on alliance ad partnerships

Threats

Intense competition

Product Offering

Solution
- People Counting and Conversion
- Market Intelligence Solution

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