SITA

SITA Overview

Company Headquarters: Geneva, Switzerland

Founded: 1949

Workforce: More than 4,700

Company Working: SITA is one of the leading specialists in air transport communications and IT solutions in the world. SITA offers telecommunications services and provides integrated IT infrastructure and application solutions to the aviation industry. The company works alongside Airbus, Orange Business Services, and Riverbed to provide technical support and deliver end-to-end solutions to customers worldwide. The firm’s subsidiaries are Aviareto, CHAMP Cargosystems, and SITAONAIR.

It has a presence in about 200 countries across the world. The company has over 2,800 customers, which include airlines, airports, and governments. The company had more than 80 patents as of 2017. The company’s consolidated revenue was USD 1.5 billion in 2016.

Strategy

SITA focuses on reducing costs and increasing efficiency to maintain its position in the market and attract more customers. Through developments and innovations in cybersecurity, disruption management, identity management, airport connectivity, and bag tracking the company aims at addressing the pressing issues faced by the aviation industry. To this end, the company filed for and was granted 80 patents in 2016–17. SITA is also focused on improving passenger experience and operational efficiencies through collaborations with different airlines, air traffic management organizations, and air navigation service providers.

Company Snapshot

4,700

Employees

1949

Founded

Geneva, Switzerland

Headquarters

SWOT Analysis

Strengths

Wide service portfolio
Partnerships with major aviation companies
Experienced research and development team

Weaknesses

Dependence on the domestic market

Opportunities

Significant growth prospects through tie-ups, mergers, and acquisitions

Threats

Slow certification process
Increasing raw material costs
Risk of cyberattacks on infrastructure and data centers

Product Offering

SITA
- In-Flight Entertainment Solutions

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