SMA Solar Technology AG

SMA Solar Technology AG Overview

Company Headquarters: Niestetal, Germany

Founded: 1981

Workforce: ~3,124

Company Working: SMA Solar Technology AG is one of the leading companies specializing in photovoltaic solar technology. The

company operates through three segments, namely, home solutions, business solutions, and large scale & project solutions. It

manufactures and sells transformers, chokes, solar inverters, and monitoring systems for solar power systems. The company also

offers PV inverters, battery inverters, smart module technology, DC technology, system solutions & packages, and monitoring & control

systems. Moreover, the home solutions and business solutions segment contributes to the off-grid solar business of the company.

Furthermore, the company also offers SMA Solar Technology AG energy management solutions and O&M services for solar

photovoltaic power plants.

SMA Solar Technology AG has a presence in 18 countries across the Americas, Europe, Asia-Pacific, and the Middle East & Africa.

SMA Solar Technology Canada, Inc., SMA Solar India Private Limited, SMA America, and SMA new energy technology Co. Ltd are a

few of the subsidiaries of the company.

Strategy

SMA Solar Technology AG plans to grow its market share by diversifying its customer base and expanding its presence in the global market. The company strategizes to increase its installed solar inverter capacity in terms of the number of solar inverters in solar panels in North America. It focuses on providing customers with better solar products and services, ensuring continuous developments and innovations in system technology. Moreover, the company also focuses on extending its PV inverter business by taking over the PV inverter business of Danfoss. Additionally, it plans to introduce new products for solar systems to meet the demand for solar inverters in Europe, North America, and Asia-Pacific.

Company Snapshot

$1,069M

Revenue

3,124

Employees

1981

Founded

Niestetal, Germany

Headquarters

SWOT Analysis

Strengths

Diverse product portfolio
High brand value
Strong research and development capabilities

Weaknesses

Fluctuating prices of raw materials
Fluctuating prices of raw material

Opportunities

Investment in product innovation
Scope for strategic mergers, acquisitions, and joint ventures
Integration of subsidiaries

Threats

Highly competitive market
High competition between established market players and new entrants

Product Offering

SMA Solar Technology AG
- Stand-Alone Solar Solutions
- Battery Storage Systems
- Monitoring Systems
- Battery Inverter
- PV Inverter
- PV Systems

Financial Performance

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