Smart Microwave Sensors GmbH

Smart Microwave Sensors GmbH Overview

Company Headquarters: Germany

Founded: 1997

Workforce: ~100

Company Working: Smart Microwave Sensors GmbH is one of the leading specialists in high-performance radar technology in the global market. The company is a sole proprietor and primarily deals with the development, production, and sales of the radar sensors globally. Smart Microwave Sensors GmbH is a technology leader in radar sensors and delivers high-performance automotive, traffic, airborne, and security radar technology. It offers various products and solutions including off-the-shelf and customized radar sensors and solutions such as data links, multi-sensor data fusion, set-up and alignment accessories, data logging, application software, and development services.

The company manages its business distribution from six global regions including Europe, North America, South America, Asia and Australia, and Africa.

Strategy

Smart Microwave Sensors GmbH is focused on providing innovative and enhanced radar technologies to its customers. The company employs highly specialized employees for constant innovation in radar technology. Through partnerships with manufacturers and distributor of technology infrastructure and hardware, the company aims at enhancing its presence in Australia, New Zealand, the US, Mexico, Puerto Rico, and the Caribbean.

Company Snapshot

100

Employees

1997

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong research & development investments
Balanced product portfolio
Product innovation

Weaknesses

High dependency on the European market

Opportunities

Partnerships for widening the distribution channel of radar technology

Threats

Potential trade difficulties arising from political developments in the European Union such as Brexit and in North America

Key Developments

Date	Approach	Development
August 2018	Partnership	Smartmicro partnered with Madison Technologies in an attempt to focus on traffic management sensors by introducing 3D/UHD technology to the Australian and New Zealand markets.
March 2017	Partnership	Smartmicro and Econolite teamed up to focus on radar sensors to offer new radar technology at intersections in North America markets, including the US, Puerto Rico, Mexico, and the Caribbean region.

Product Offering

Smart Microwave Sensors GmbH
- Radar Sensors

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