Software AG

Software AG Overview

Company Headquarters: Germany

Founded: 1969

Workforce: ~4,596

Company Working: Software AG is a German multinational company, engaged in the development of technology solutions for digitalization. The company operates through the following segments: Adabas and Natural (A&N), Digital Business Platform (DBP), and consulting. The company’s DBP segment includes the business process management, big data with the ARIS, Alfabet, Apama, webMethods, and Terracotta product families. The company’s A&N segment includes Adabas database management system, application modernization, and natural application development. The company’s consulting segment focuses on the services and projects related to the company’s own software products. The company offers its services to various industries including BFSI, media & communication, energy & natural resources, government, manufacturing, retail, transportation, and utilities. Geographically, the company has presence in North America, Europe, and Asia-Pacific.

Strategy

Software AG is focused on maintaining its lead in the digital business platforms for both middleware software and application infrastructure by providing innovative solutions. Moreover, the company also delivers complete support & maintenance services to its customers from every industry vertical worldwide. Software AG’s business strategy focusses on profitable long-term growth in particular market segments and countries. The company emphasizes on the continuous development of its product portfolio to increase its market share. This is achieved by adopting both organic and inorganic growth approaches. The company is also focused on increasing new license business to gain long-term revenue and generate positive cash flows.

Company Snapshot

$408.1M

Revenue

4,596

Employees

1969

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong focus on research and development ▪ Strong financial performance ▪ Diverse end-market and geographic presence
Partnerships
Strong Product Portfolio
Stable revenue flow

Weaknesses

Increasing trade receivables
Inadequate supply chain

Opportunities

Growing demand for cloud computing ▪ New product development ▪ Strategic partnerships
Expansion into emerging economies

Threats

Intense competition ▪ Rapid technology changes
Political factors influence global financial market of the company

Key Developments

Date	Approach	Development
July 2019	Partnership	Software AG partners with Microsoft Corporation to provide a cloud platform named as Cloud Migration Accelerator. The partnerships will lead to the development of new solution which allows the enterprises to simplify migration to Microsoft Azure by ensuring business continuity.
July 2019	Partnership	Software AG partnered with Deutsche Telekom to offer IoT services globally. These services allow the companies to keep a track, manage, monitor, and control their assets.
November 2018	Product Launch	The company launched Software AG Cloud, a new enterprisegrade platform which provides an open and integrated suite of cloud services. This platform offers testing, deployment, development and manages IoT applications, simple to complex apps, and cloud-enabled enterprises.
March 2017	Partnership	Software AG partnered with Huawei, a leading information and communication technology solution provider, for offering a complete suite of IoT solutions to its customers. This will help Software AG to expand its customer and market base.
Dec 2016	Acquisition	Software AG acquired Zementis, a California based software company, to enhance its internet of things (IoT) capabilities.

Product Offering

Software AG
- Predictive Maintenance
- IoT in Warehouse

Financial Performance

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