Software AG Overview
Company Headquarters: Germany
Founded: 1969
Workforce: ~4,596
Company Working: Software AG is a German multinational company, engaged in the development of technology solutions for digitalization. The company operates through the following segments: Adabas and Natural (A&N), Digital Business Platform (DBP), and consulting. The company’s DBP segment includes the business process management, big data with the ARIS, Alfabet, Apama, webMethods, and Terracotta product families. The company’s A&N segment includes Adabas database management system, application modernization, and natural application development. The company’s consulting segment focuses on the services and projects related to the company’s own software products. The company offers its services to various industries including BFSI, media & communication, energy & natural resources, government, manufacturing, retail, transportation, and utilities. Geographically, the company has presence in North America, Europe, and Asia-Pacific.
Strategy
Software AG is focused on maintaining its lead in the digital business platforms for both middleware software and application infrastructure by providing innovative solutions. Moreover, the company also delivers complete support & maintenance services to its customers from every industry vertical worldwide. Software AG’s business strategy focusses on profitable long-term growth in particular market segments and countries. The company emphasizes on the continuous development of its product portfolio to increase its market share. This is achieved by adopting both organic and inorganic growth approaches. The company is also focused on increasing new license business to gain long-term revenue and generate positive cash flows.
