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Star Micronics Co., Ltd.

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Star Micronics Co., Ltd. - Semiconductor showcase

Year Founded & Workforce

1950

503 Employees

Industry

Semiconductor

Services

Mobile Printers
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Star Micronics Co., Ltd. Overview

Company Headquarters: Shizuoka, Japan

Founded: 1950

Workforce: ~503

Company Working: Star Micronics Co., Ltd. (Star Micronics) is a leading manufacturer in the global point of sale (POS) industry. It provides solutions for printers and cash drawers. The company operates with three business segments namely, machine tools, special products, and precision products. The machine tools segment manages the production and sale of CNC automatic lathes while the special products segment is engaged in the production and sale of POS printers. Its products are used in applications such as automotive, wireless communications, medical instrumentation, testing equipment, alarms, computer peripherals, appliances, and general industrial hardware.

Star Micronics has its presence all over the world including the countries such as the US, the UK, Germany, Switzerland, France, China, Japan, and Thailand. Some of the subsidiaries of the company are Star CNC Machine Tool Corp., Star Micronics Europe Limited, Star Micronics America, Inc., Star Micronics GmbH, Star Machine Tool France SAS, and Shanghai S&E Precision Co., Ltd.

Strategy

Star Micronics focuses on building propelled programming and innovations to strengthen client relationships. It supports its existing businesses by undertaking mergers and acquisitions. The company strategizes to develop new products and processes. The company aims to improve its position as a global leader by strengthening its sales channel.

Company Snapshot

$414.43M

Revenue

503

Employees

1950

Founded

Shizuoka, Japan

Headquarters

SWOT Analysis

Strengths

  • Diversified product range
  • Strong technology and innovation capabilities
  • Skilled workforce

Weaknesses

  • Lack of strong brand portfolio
  • Lack of diverse business operations

Opportunities

  • Expansion in global market
  • Merger & acquisitions

Threats

  • Currency fluctuations
  • Increasing cost of raw materials

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Key Developments

DateApproachDevelopment
March 2017Product DevelopmentStar Micronics launched a new 3-inch portable printer SM-L300 that is designed based on the concept of low-energy and low-voltage. It is suitable for the mobile POS system using smartphones or tablets, which improves efficiency in printing receipts.

Product Offering

  • Star Micronics Co., Ltd.
    • Mobile Printers

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Machine Tools was USD 414.4 Mn in 2018.
Star Micronics Co., Ltd. — By Business Segment
Series (USD Mn)2018
Machine Tools414.4
Special Products115
Precision Products38.6

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