Station Cold Brew Company

Station Cold Brew Company Overview

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Strategy

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Station Cold Brew Company is focused on investing in R&D to stay abreast of advancements in technology and launch products to cater to changing consumer preferences. As the company is a pioneer in the cold brew coffee category in Canada, it plans to expand their portfolio by introducing a product lineup of Cannabidiol-infused beverages in partnership with Pasha Brands Ltd., Canada’s craft cannabis organization. Through this product lineup, the company is positioning itself to capitalize on the growth of the infused beverage market, which is set to be legal in Canada by October 2019.

SWOT Analysis

Strengths

Wide product portfolio
High quality craft coffee products

Weaknesses

Limited promotional activities

Opportunities

Strategic alliances and collaborations

Threats

Volatile prices of commodities and raw materials

Product Offering

Station Cold Brew Company
- Cold Brew Coffee

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