Strauss Group Ltd Overview
Company Headquarters: Petah Tikva, Israel
Founded: 1933
Workforce: ~15,180
Company Working: Strauss Group Ltd (Strauss), along with its subsidiaries, develops, manufactures, markets, and sells various food & beverage products across the world. The company operates through Strauss Coffee BV in the international coffee segment. The other operational segments are health and wellness, fun and indulgence, Israel Coffee, and international dips and spreads. The Israel coffee segment offers a range of coffee products, chocolate powders, and other drink powders. The international coffee segment offers various coffee products and powdered drinks, coffee machines, and green coffee. The company was formerly known as Strauss-Elite Ltd and changed its name in February 2007. It operates as a subsidiary of Strauss Holdings Ltd.
Strategy
The company is focused on expanding its geographic reach by way of acquisitions and mergers. Achieving a strong distribution in Europe is expected to be the primary focus of Strauss. The company operates in the coffee segment through several brands with different varieties. Furthermore, the company also aims at bagging several brands under its name to strengthen its business portfolio. Launching new and innovative products with the help of a strong R&D team is a major part of the key strategies developed by the company. Increasing its product line and business expansion are a few of the initiatives expected to be a part of the company’s growth strategies during the forecast period.
