Strauss Water Overview
Company Headquarters: Israel
Founded: 1971
Workforce: ~980 (as of 2017)
Company Working: Strauss Water is an operating subsidiary of Strauss Group, an international Food & Beverage company engaged in offering products under its health & wellness and fun & indulgence segments. It is one of the leading international companies that specializes in offering high-quality, purified drinking water solutions. The company develops, produces, and markets environmentally-friendly drinking water heating and cooling water bars for residential and commercial applications. Additionally, it develops, assembles, markets, and services systems for filtering and purifying drinking water, especially in Israel, China, and the UK. The company’s drinking water offerings includes bottled filtered water, mineral water (in jugs and bottles), electrical filtration and purification (POU) appliances, and water filter pitchers.
Strauss Water has a strong domestic presence in the UK. It delivers and markets commercial water purifiers under its Tami 4 brand in Israel, Virgin Pure Water Bars brand in the UK, and Strauss Water brand in other countries. Additionally, the company distributes its products through a variety of channels, including direct marketing, e-commerce, and supermarket chains. It provides clients with aftersales services through its local distributors. Additionally, the company operates in over 20 countries, worldwide.
Strategy
Strauss Water is constantly focusing on developing innovative products and introducing them in the market. It concentrates on enhancing its existing portfolio through technological innovations and product and packaging innovation. The company strategizes to strengthen its home base in Israel while also strengthening its competitive position in a variety of business areas, including coffee and dips & spreads. Moreover, it is comprehensively aiming to invest in the Chinese water market by partnering with multinational food, snack, and beverage corporations, including PepsiCo, with a focus on expansion in the US market.
