SUMITOMO ELECTRIC HARTMETALL GMBH

SUMITOMO ELECTRIC HARTMETALL GMBH Overview

SUMITOMO ELECTRIC HARTMETALL GMBH is engaged in the development, production, and sales of cemented carbide, CBN and PCD cutting tools, wear resistant tools, and materials. It offers cutting tools under its SUMIBORON and SUMIDIA brands. The company has a production network that spans across Germany, Czech Republic, Japan, the US, Thailand, Indonesia, and China. It develops modern standard and special tools for machining tasks, such as turning, milling, and drilling. The company’s research and development team is focused on developing innovative products and improving its engineering technologies.

Strategy

SUMITOMO ELECTRIC HARTMETALL GMBH focuses on achieving competitive advantage in the global market by launching a range of advanced products in its metal cutting tools product line. Additionally, it strategizes to cater to different industry verticals as a part of its expansion strategy. The company concentrates on enhancing its supply chain network to efficiently cater to its customers in Asia-Pacific and increase its market share.

SWOT Analysis

Strengths

Vast geographic presence
Strong product portfolio

Weaknesses

Disruptions in supply chain

Opportunities

Scope to expand its business through strategic partnerships

Threats

High competition from local players

Key Developments

Date	Approach	Development
February 2019	Product Development	SUMITOMO ELECTRIC HARTMETALL GMBH launched CBN grade NCB100, a metal cutting tool. This provides higher hardness and thermal conductivity than conventional CBN grades, which helps achieve higher efficient machining and longer tool life.
November 2018	Product Development	SUMITOMO ELECTRIC HARTMETALL GMBH launched its Poly-Crystalline Diamond (PCD) metal cutting tools for carbide and hard brittle material. These tools have a high wear resistance, resulting in a long tool life.
October 2018	Product Development	SUMITOMO ELECTRIC HARTMETALL GMBH launched its newly developed AC4000K tool grades for various cast irons and high-strength ductile cast iron (FCD) applications.

Product Offering

SUMITOMO ELECTRIC HARTMETALL GMBH
- Turning Tools
- Drilling Tools
- Milling Tools
- SUMIBORON / CBN Tools
- SUMIDIA / PCD Tools
- Turning Tools

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