Summer Infant, Inc.

Summer Infant, Inc. Overview

Company Headquarters: Rhode Island, US

Founded: 1985

Workforce: 191

Company Working:

Summer Infant, Inc. is a renowned company in the juvenile industry. It provides a wide range of high-quality and innovative products for babies and toddlers. Early in 2019, the firm declared a new brand under the name ‘SUMR” brands. It operates in one business segment and markets over 1,100 products in different product categories such as safety, monitoring, nursery, and baby gear. Summer Infant, Inc. offers some well-known brands in the global market, including Summer, born free, and SwaddleMe. Summer Infant, Inc. delivers and sells its products through retailers, company websites, and online platforms that include Amazon, Wal-Mart, Target, Buy Baby, Home Depot, and Lowe's. It has manufacturing plants that operate in China, the US, and Mexico.

Strategy

Summer Infant, Inc. focuses on becoming a leader in the juvenile industry by launching new products in the market. Similarly, it is engaged to develop cost-effective maternity pillow products in the market. Similarly, it focuses on increasing its sales through partnerships with different suppliers in Asia.

Company Snapshot

$194.33M

Revenue

191

Employees

1985

Founded

Rhode Island, US

Headquarters

SWOT Analysis

Strengths

Strong distribution channel
Innovative & differentiated products
Skilled workforce
Quality products due to standardization in the manufacturing process
Strong distribution network
High customer satisfaction

Weaknesses

Impact of bankruptcy
Limited pregnancy pillow portfolio
Failed to tackle challenges created by new entrants
Financial limitations due to poor planning

Opportunities

Entering partnerships with suppliers in the US and Asia
Increasing mergers to expand its product portfolio
Acquisition of new customers through online platforms
Technological advancement and opportunities to develop new products

Threats

New product launches
Tough competition from prominent market players

Product Offering

Summer Infant, Inc.
- Pregnancy Pillow
- Baby Monitor

Financial Performance

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