Sunstar

Sunstar Overview

Company Headquarters: Etoy, Switzerland

Founded: 1932

Workforce: 4000

Company Working: Sunstar is one of the globally recognized companies involved in the innovation of multiple products. The company has numerous brands that collectively distributed across four different key business sectors, such as health & beauty, oral care, safety & mobility, and living environment. Sunstar has an extensive line of products under the brand name KENKO DOJO, GUM, Butler, STAR PENGUIN, GUIDOR, PENGUINSEAL, EQUITANCE, SUNSTAR TONIC, BRAKING, and IBIKE. The company provides its products and services across 100 countries with its presence in the Americas, Europe, and Asian countries.

Strategy

Sunstar focuses on developing and launching various dental care products across the globe. As a key strategy, the company is collaborating with dental organizations such as the World Dental Federation (FDI) and Olympic athletes to launch their dental care products. It also works on expanding its business across various regions by understanding the demand for the products.

Company Snapshot

4,000

Employees

1932

Founded

Etoy, Switzerland

Headquarters

SWOT Analysis

Strengths

Wide product range
Upgraded manufacturing and research facilities

Weaknesses

Issues related to Paroex, a mouthwash solution may affect other oral care products

Opportunities

Growing e-commerce industry

Threats

Stringent regulations on product labeling and manufacturing
Intense rivalry

Key Developments

Date	Approach	Development
December 2019	Expansion	Sunstar announced the expansion of its industrial business in Europe to expand its global footprints.

Product Offering

Sunstar
- Dry Mouth Relief

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