Suntory Beverage & Food Limited Overview
Company Headquarters: Japan
Founded: 1899
Employee: 40,275
Company Working:
Suntory Holdings Ltd (Suntory), a subsidiary of Kotobuki Realty Co Ltd, produces and markets food, health and wellness products, and alcoholic and non-alcoholic beverages. Its product portfolio includes ready-to-eat foods, health foods, mineral water, coffee, tea, juices, beer, whisky, spirits, ice creams and wine. The company markets these products under various brands, including Premium Malt's, Kakubin, Hibiki, Yamazaki, Hakushu, Jim Beam, Suntory Tennensui and BOSS among others. It also provides health supplements, cosmetics and creams to its customers. Suntory offers floral services, hospitality services and also operates restaurants, bars and pubs. It has business presence in the Americas, Europe, Asia and Oceania. Suntory is headquartered in Osaka City, Osaka, Japan.
The Company operates in five geographic segments. Japan segment is involved in the manufacture and sale of mineral water, coffee beverages, tea beverages, carbonated beverages, sports beverages, as well as foods for specified health use in Japan. Europe segment manufactures and sells carbonated beverages Orangina and Schweppes, fruit juice beverages Oasis and Ribena, energy and sports drinks Lucozade in France, the UK, Spain and Africa. Asia segment manufactures and sells health food products, such as the BRAND'S Essence of Chicken series in Taiwan and Southeast Asia, including Thailand. Oceania segment manufactures and sells soft drinks mainly in New Zealand and Australia. Americas segment manufactures and sells soft drinks mainly in North Carolina, the United States.
Strategy
Suntory Holdings Limited is a Japanese beverage company that produces a wide range of products including whisky, beer, wine, and soft drinks. Here are some of the key strategies that Suntory Holdings Limited has implemented:
Product Diversification: Suntory Holdings Limited has diversified its product offerings to include a wide range of alcoholic and non-alcoholic beverages. This has allowed the company to capture a broader customer base and increase its market share.
Focus on Innovation: Suntory Holdings Limited has placed a strong emphasis on innovation and has invested heavily in research and development. This has allowed the company to create new products and improve its existing offerings.
Global Expansion: Suntory Holdings Limited has expanded its operations globally by acquiring several other beverage companies. This has helped the company to increase its market share in new markets and reach a wider audience.
Sustainable Practices: Suntory Holdings Limited has implemented several sustainable practices to reduce its environmental impact. This includes reducing water usage, using renewable energy, and implementing waste reduction measures.
Brand Building: Suntory Holdings Limited has invested in brand building to create strong and recognizable brands. This has helped the company to create a loyal customer base and increase its brand equity.
