Symrise (Diana Group) Overview
Company Headquarters: Holzminden, Germany
Founded: 2003
Workforce: ~ 11,276
Company Working: Diana Group is one of the subsidiaries of Symrise. Symrise has successfully acquired the Dana Group in July 2014. Symrise is a service provider of various fragrances, and flavors. Symrise was created in 2003, after the merger of two organizations, which originated in 1919 and 1874. The company creates, develops, and offers fragrances, flavorings, active ingredients for cosmetics, raw materials, and functional solutions and ingredients. Symrise is the fourth-largest supplier of flavorings, and fragrances across the globe, with a market share of 12%. Symrise provides bioactive and functional ingredients along with substances for the personal and healthcare sectors. The company fabricates products from various natural raw materials such as onions, vanilla, fish, citrus fruits, meat, blossoms, and plants. Symrise operates in cosmetics, perfumery, food, pharmaceuticals, and nutritional supplements sectors, and also manufactures various household products. The company has a regional presence in North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
Strategy
Symrise made a long-term, and updated plan based on a strong foundation. The company is focusing on targeted investments, as it is intending to develop in high-growth business regions and expand its footprint. Symrise is also strategizing for further development primarily in high-demand application areas including cosmetic ingredients, food, menthol, and pet food at an enhanced rate. Moreover, the company is also focusing on the expansion of its footprint in emerging nations to develop its sales and revenue.
