Tata BlueScope Steel

Tata BlueScope Steel Overview

Tata BlueScope Steel was established as a joint venture between Tata Steel and BlueScope Steel (Australia) with its corporate office located in Pune, India. It manufactures and distributes coated steel, steel building solutions, and related building products in the SAARC region. The company’s manufacturing facilities are located at Hinjewadi (Pune), Sriperumbudur (Chennai), and Bhiwadi (Rajasthan). Tata BlueScope Steel has a network of 10 sales offices. It operates through three business segments, which are coated steel, steel building solutions, and related building products. The coated steel business segment offers coated and pre-painted steel for the building and construction industry. The steel buildings solutions segment manufactures and sells pre-engineered buildings (PEB) under two brands, ECOBUILD Building Systems and BUTLER Building Systems. The related building products segment supplies roll-formed roof & wall-cladding solutions, under premium brands, such as Lysaght and Durashine.

Strategy

Tata BlueScope Steel focuses on business expansion by establishing new operation and distribution centers for its steel building solutions and related building products segments in various locations across India, such as Panaji, Lucknow, Ludhiana, and Siliguri. The company aims to increase its customer base through expansions and joint ventures, as well as it aims to increase its new product development activities to provide sustainable and cost-efficient building solutions.

Company Snapshot

$249.3M

Revenue

SWOT Analysis

Strengths

Strong product portfolio
Strong industry experience

Weaknesses

Dependence on business in India

Opportunities

Increase in the demand from emerging economies such a China and Japan

Threats

Competition from a large number of local and global players

Key Developments

Date	Approach	Development
September 2016	Expansion	The expansion of the Colgate–Palmolive Project was awarded to Tata BlueScope Steel.
November 2015	Joint venture	Tata BlueScope Steel entered a joint venture agreement with Tata Boeing for constructing an aerospace facility in Hyderabad using pre-engineered building solutions.
September 2015	Product Launch	Tata BlueScope Steel launched LYSAGHT TRIMDEK OPTIMA and Thermatech Solar Reflectance Technology in COLORBOND steel. Thermatech technology provides a superior level of thermal protection by absorbing less heat. It is used in industrial, commercial, and residential buildings.

Product Offering

Tata BlueScope Steel
- BUTLER Building Systems
- ECOBUILD Building Systems

Financial Performance

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