Tata BlueScope Steel Overview
Tata BlueScope Steel was established as a joint venture between Tata Steel and BlueScope Steel (Australia) with its corporate office located in Pune, India. It manufactures and distributes coated steel, steel building solutions, and related building products in the SAARC region. The company’s manufacturing facilities are located at Hinjewadi (Pune), Sriperumbudur (Chennai), and Bhiwadi (Rajasthan). Tata BlueScope Steel has a network of 10 sales offices. It operates through three business segments, which are coated steel, steel building solutions, and related building products. The coated steel business segment offers coated and pre-painted steel for the building and construction industry. The steel buildings solutions segment manufactures and sells pre-engineered buildings (PEB) under two brands, ECOBUILD Building Systems and BUTLER Building Systems. The related building products segment supplies roll-formed roof & wall-cladding solutions, under premium brands, such as Lysaght and Durashine.
Strategy
Tata BlueScope Steel focuses on business expansion by establishing new operation and distribution centers for its steel building solutions and related building products segments in various locations across India, such as Panaji, Lucknow, Ludhiana, and Siliguri. The company aims to increase its customer base through expansions and joint ventures, as well as it aims to increase its new product development activities to provide sustainable and cost-efficient building solutions.



