Tata Global Beverages Ltd Overview
Company Headquarters: Mumbai, India
Founded: 1962
Workforce: ~3,000
Company Working: Tata Global Beverages Ltd (Tata Global Beverages), along with its subsidiaries, produces and sells tea, coffee, and water worldwide. The company offers its products under the brand names Tata Tea, Tetley, Jemca, Vitax, Eight O’Clock Coffee, Himalayan, Grand Coffee, and Joekels.
Strategy
Tata Global Beverages is focused on gaining a strong foothold in the Indian market. Acquisitions and mergers are a major part of the strategies developed by the company. Partnerships with major brands has also been a part of key strategy developed by the company which has helped increase production capacity and grow globally. Product developments, strong vendor networks, and setting up of production units to cater to the growing demand are also part of the key strategies developed by the company.
