The Assa Abloy Group - Yale

The Assa Abloy Group - Yale Overview

Company Headquarters: Stockholm, Sweden

Founded: 1840

Workforce: ~8,047

Company Working: Yale is a widely recognized name in the security industry, providing a diverse range of products such as smart locks, deadbolts, padlocks, and safes. Yale's smart locks are designed to be both convenient and secure, allowing for access control to homes or businesses via a smartphone app, key fob, or keypad. Some models offer voice control compatibility through virtual assistants such as Amazon Alexa or Google Assistant. Yale's smart locks also feature auto-locking, tamper alarms, and remote access control, enabling property owners to monitor and control access from anywhere. Yale produces various smart lock models, including the Yale Real Living Assure Lock SL, Yale Real Living Assure Lock Touchscreen, and Yale Real Living Assure Lock with Bluetooth. These locks are crafted to suit different door types and are available in various finishes to match the property's décor. In addition to smart locks, Yale offers other security products such as video doorbells, security cameras, and alarm systems. Yale is recognized as a trustworthy brand in the security industry, boasting a long history and a reputation for quality. Its smart locks are popular among homeowners and businesses seeking to improve their security and convenience. THE ASSA ABLOY GROUP is a parental brand of Yale.

Company Snapshot

$8,744.9M

Revenue

8,047

Employees

1840

Founded

Stockholm, Sweden

Headquarters

SWOT Analysis

Strengths

Wide range of locking and security solutions for various end user needs
Broad geographical presence with operations across the globe

Weaknesses

Premium pricing for some products can limit mass market adoption
Lower brand awareness in some emerging markets

Opportunities

Expand product offerings into growing segments like smart locks and access control solutions
Acquisitions of complementary businesses to expand capabilities and product range

Threats

Rising labor costs and potential trade barriers in key markets
Vulnerable to economic slowdown affecting customers in construction and other end user industries

Key Developments

Date	Approach	Development
September 2022	Product Development	The Yale Assure Lock 2 boasts a sleek and compact design across all its models, featuring a universal appearance that can match any home decor. Compared to its predecessor, it is up to 30 percent smaller.
March 2021	Product Development	ASSA ABLOY's announcement of its support for Matter significantly developed the smart lock industry. Matter is a new connectivity standard designed to make it easier for smart home devices to work together. By supporting Matter, ASSA ABLOY is ensuring that its smart locks will be compatible with a wide range of other smart home devices in the future.

Product Offering

The Assa Abloy Group - Yale
- Smart Lock Market
Connected

Financial Performance

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