The Beurer Group Overview
Company Headquarters: Ulm, Baden Württemberg
Founded: 1919
Workforce: ~5000
Company Working: The Beurer Group (Beurer) is a leading company in the wellbeing and health sector. The company is a market leader in blood pressure monitors and flexible heating products and is also one of the leading suppliers in the personal bathroom scale sector. Moreover, the company's products include Heat pads, electric blankets, heated underblankets, blood pressure and blood glucose monitors, nebulizers, clinical thermometers, baby care products, personal and kitchen scales, air humidifiers and air washers, massagers, a wide range of beauty products and heart rate monitors, activity sensors and an extensive range of products for healthy sleep.
Strategy
The company focuses on internal research and external alliance through collaborations. It aims to increase its product portfolio through extensive R&D investment. The company also aims to acquire and partner with established players. It also emphasizes on developing specialty products in healthcare, life science, and baby care. The collaborative launch of products may help strengthen its market share over the coming period.
