THE BOPPY COMPANY, LLC

THE BOPPY COMPANY, LLC Overview

Company Headquarters: Colorado, US

Workforce: 27+

Founded: 1989

Company Working:

The Boppy Company, LLC, is a global leader in the pregnancy pillow market and is involved in the manufacture and sale of pregnancy and baby care products. The company is a subsidiary of Artsana S.p.A. (Italy) which offers a wide range of products including nursing pillows, baby carriers, nursing pillow slipcovers, newborn loungers, pregnancy pillows, nursing covers & scarves, and other healthcare products. It offers its product portfolio through online channels, retailers, and supermarkets and is present in more than 25 countries. Moreover, it has a strong footprint in North America, Latin America, Europe, and the Middle East.

Strategy

The Boppy Company, LLC, focuses on developing a diverse range of child and nursing product portfolio. The company also focuses on increasing brand strength through marketing campaigns. It continuously concentrates on serving its online customers to build strong customer relationships.

Company Snapshot

$1,889.03M

Revenue

27

Employees

1989

Founded

Colorado, US

Headquarters

SWOT Analysis

Strengths

Well-known brands
Strong product portfolio
Strong distribution channel

Weaknesses

Limited presence in Asia
High dependence on matured markets

Opportunities

Expansion opportunities in low economies

Threats

High competition in matured markets

Product Offering

THE BOPPY COMPANY, LLC
- Pregnancy Wedge
- Pregnancy Support Pillow
- Side Sleeper Pregnancy Pillow
- Multi-use Slipcovered Total Body Pillow

Financial Performance

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