The Coca Cola Company Overview
Company Headquarters: Georgia, US
Founded: 1886
Workforce: ~61,800
Company Working: The Coca Cola Company (Coca Cola) manufactures and distributes non-alcoholic beverages worldwide. The company offers coffee under the brand Georgia. Coca Cola operates through a network of company-owned or controlled bottlers and distributors, as well as through independent bottling partners, distributors, wholesalers, and retailers.
Strategy
Coca Cola focuses on product launches, acquisitions, and expansions. Through a strong marketing approach and distribution network, the company plans to reach extensive areas of the globe. The company is focused on brand establishment and customer relationships. With innovative slogans and marketing campaigns, it propagates the ideas of availability, affordability, and acceptability of the brand throughout the world. Expansion, in terms of production units and laboratories, are also part of the company’s strategies for growth.
