The Godrej and Boyce Mfg. Co. Ltd

The Godrej and Boyce Mfg. Co. Ltd Overview

Company Headquarters: Mumbai, India

Founded: 1897

Workforce: ~12,000

Company Working: The Godrej and Boyce Mfg. Co. Ltd (Godrej & Boyce) is involved in consumer goods manufacturing, real estate, appliances, agri, and other businesses. Godrej & Boyce has operations in the US, Argentina, the UK, the Netherlands, Nigeria, South Africa, Saudi Arabia, Bahrain, Oman, Bangladesh, Sri Lanka, Vietnam, Malaysia, Singapore, and Indonesia. The Godrej and Boyce Mfg. Co. Ltd operates as a subsidiary of the Godrej Group.

Strategy

Godrej & Boyce has focuses on offering a wide range of furniture, to create a strong brand value among its competitors. The company is spending heavily on R&D as much as USD 8.3 million in 2018 supported by a strong research team to develop new and innovative furniture designs is helping the company widen its portfolio constantly. The company is increasing its footprint across regions through strong vendor networks and extensive branding.

Company Snapshot

$1,232M

Revenue

12,000

Employees

1897

Founded

Mumbai, India

Headquarters

SWOT Analysis

Strengths

Strong market positions in multiple categories
High focus on Innovation
Increasing presence in a Global market

Weaknesses

Lack of scale

Opportunities

Rapidly growing rural market

Threats

Growing abundance of counterfeit products
Intense competition from recognised companies

Product Offering

The Godrej and Boyce Mfg. Co. Ltd
- RTA Furniture

Financial Performance

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