THE NATURE’S BOUNTY CO.

THE NATURE’S BOUNTY CO. Overview

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Founded: 1971

Workforce: ~4,000

Company Working: The Nature's Bounty Co. (Nature’s Bounty) operates as a subsidiary of The Carlyle Group. It manufactures vitamins, nutritional supplements, herbs, sports and active nutrition products, and ethical beauty products in the US and internationally. The company offers its products under 20 different brands including Nature's Bounty, Pure Protein, Solgar, Osteo Bi-Flex, Dr.Organic, Sundown, Body Fortress, MET-Rx, and Ester-C. It offers products through retail and online stores. The company has manufacturing, packaging, warehouse, distribution, and administrative facilities across the US, Canada, and the UK. Additionally, it owns distribution offices in Spain, the Netherlands, New Zealand, and South Africa.

Strategy

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Company Snapshot

4,000

Employees

1971

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

Strong Distribution Network
Wide Product Range
Upgraded Manufacturing and Research Facilities
Strong distribution network
Wide product range
Upgraded manufacturing and research facilities

Weaknesses

Lawsuit due to packaging, false advertising and consumer fraud
Lawsuits due to packaging, false advertising, and consumer fraud affecting brand image

Opportunities

Expansion in Asia-Pacific, Middle-East and Africa
Growing e-commerce industry
Growing ageing population in the US and Europe
Expansion in Asia-Pacific, the Middle East, and Africa

Threats

Stringent regulation in product labeling and manufacturing
Intense rivalry
Stringent regulations on product labeling and manufacturing

Key Developments

Date	Approach	Development
November 2019	Partnership	To deliver essential nutrients to those in need, the company entered into a partnership with Back on My Feet, an organization that helps in combating homelessness.
October 2017	Expansion	Nature’s Bounty entered the UK market by introducing its products in the country.
March 2017	Expansion	Nature’s Bounty expanded and modernized its production sites in Long Island, New York, US, to achieve cost efficiency and optimize supply chain efforts.
March 2016	Joint Venture	The company formed a joint venture with By-Health Co., Ltd., a China-based dietary supplement company, to promote the growth of its brands Nature's Bounty and MET-Rx in the Chinese market.

Product Offering

THE NATURE’S BOUNTY CO.
- Nature’s Bounty
- Sundown
- Solgar
- Pure Protein
- Body Fortress
- MET–Rx
- Ester–C
- Osteo Bi-Flex
- Puritan’s Pride
- The Balance Bar Company
- American Health, Inc.
- Global Multivitamin Capsules & Tablets Market
- Gummy Supplements

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