The Walt Disney Company Overview
Company Headquarters: California, US
Founded: 1923
Workforce: 201,000
Company Working: The Walt Disney Co. is an international family entertainment and media enterprise. It operates through the following business segments: media networks, parks & resorts, studio entertainment, and consumer products and interactive media. The media networks segment comprises cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations. The parks and resorts segment overlook the operation of the Walt Disney World Resort in Florida; the Disney Vacation Club; Aulani, a Disney Resort & Spa in Hawaii; the Disneyland Resort in California; the Disney Cruise Line; and Adventures by Disney. The studio entertainment segment involves the production of live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays. The film produced are distributed under the Walt Disney Pictures, Pixar, Marvel, Lucasfilm, and Touchstone banners. The consumer products and interactive media segment authorizes the company's trade names, characters, and visual and literary properties to the manufacturers, game developers, publishers, and retailers across the globe. This segment also includes published magazines and comic books, games developed primarily for mobile platforms, and distribution of branded merchandise directly via retail, online and wholesale businesses. The company has a wide geographic presence across the North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Strategy
Disney follows both organic and inorganic growth approaches. The company is focused on the development of its offering to enhance its product portfolio. For instance, in 2018, the company launched ESPN+ and continued developing Disney+, which has helped the company meet the consumer demand and broaden its customer base. Under its inorganic growth strategy, the company focuses on strategic acquisitions. For instance, in March 2019, the company acquired 21CF to expand its products and services portfolio and geographic reach. Furthermore, the company is developing a new direct-to-consumer and International (DTCI) service named Disney+, scheduled to launch in 2019, featuring Disney, Pixar, Marvel, and Lucasfilm movies and a wide range of exclusive original series and movies, as well as titles/episodes from the company’s film and television libraries to broaden its offerings, increase its customer reach, and help the company maintain its position in the market. Additionally, Disney had reached over 50 million subscribers on Disney+ in April 2020.



