The Walt Disney Company

The Walt Disney Company Overview

Company Headquarters: California, US

Founded: 1923

Workforce: 201,000

Company Working: The Walt Disney Co. is an international family entertainment and media enterprise. It operates through the following business segments: media networks, parks & resorts, studio entertainment, and consumer products and interactive media. The media networks segment comprises cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations. The parks and resorts segment overlook the operation of the Walt Disney World Resort in Florida; the Disney Vacation Club; Aulani, a Disney Resort & Spa in Hawaii; the Disneyland Resort in California; the Disney Cruise Line; and Adventures by Disney. The studio entertainment segment involves the production of live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays. The film produced are distributed under the Walt Disney Pictures, Pixar, Marvel, Lucasfilm, and Touchstone banners. The consumer products and interactive media segment authorizes the company's trade names, characters, and visual and literary properties to the manufacturers, game developers, publishers, and retailers across the globe. This segment also includes published magazines and comic books, games developed primarily for mobile platforms, and distribution of branded merchandise directly via retail, online and wholesale businesses. The company has a wide geographic presence across the North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Strategy

Disney follows both organic and inorganic growth approaches. The company is focused on the development of its offering to enhance its product portfolio. For instance, in 2018, the company launched ESPN+ and continued developing Disney+, which has helped the company meet the consumer demand and broaden its customer base. Under its inorganic growth strategy, the company focuses on strategic acquisitions. For instance, in March 2019, the company acquired 21CF to expand its products and services portfolio and geographic reach. Furthermore, the company is developing a new direct-to-consumer and International (DTCI) service named Disney+, scheduled to launch in 2019, featuring Disney, Pixar, Marvel, and Lucasfilm movies and a wide range of exclusive original series and movies, as well as titles/episodes from the company’s film and television libraries to broaden its offerings, increase its customer reach, and help the company maintain its position in the market. Additionally, Disney had reached over 50 million subscribers on Disney+ in April 2020.

Company Snapshot

$59.47M

Revenue

201,000

Employees

1923

Founded

California, US

Headquarters

SWOT Analysis

Strengths

Diversified business portfolio
Strong brand value
Diverse customer reach of Walt Disney's cable networks
Diversify business portfolio
Wide Customer base
Strong brand Value
Diverse customer reach

Weaknesses

Highly dependent on North American market
Dependent on North American market

Opportunities

Growth in the broadcasting and cable TV markets globally
Growing demand for media and entertainment services
Growth in broadcasting and cable TV markets globally

Threats

Piracy may impact its revenue
Changing consumer demands
Piracy may impact revenues
Changing consumer preferences

Key Developments

Date	Approach	Development
December 2022	Platform Launch	Disney+ launched its ad-supported subscription offering in the U.S., delivering more choices to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility in choosing an option that suits their needs.
June 2021	Partnership	Disney Plus partnered with Xbox Game Pass in terms of a partnership form for gamers playing their games on Xbox Series X, Xbox Series S, and all of Microsoft's legacy Xbox One consoles. Sky TV has shown how two paid-for entertainment services can work and be packaged together to save users money in its Netflix on Sky Q bundles, so we might be about to see something similar.
February 2020	Partnership	Disney+ announced plans to launch the Disney+ app in India in partnership with Hotstar. The Disney+ streaming service will be launched in partnership with Hotstar, said Disney CEO Iger on Wednesday. Hotstar has already tie-up with HBO and streams the channels shows on its platform. Hotstar is an OTT platform of Star India. Disney acquired Star India when it took over Fox 21st Century for USD 71.3 billion last year in March.
March 2019	Acquisition	Disney acquired the 21st Century Fox, a mass media corporation. The acquisition offers Disney to provide high-quality content and entertainment options from the 21st Century Fox’s iconic collection to meet the growing consumer demand, increase its international footprint, and expand its direct-to-consumer offerings.
January 2019	Product Development	Disney’s Direct-To-Consumer & International (DTCI) segment and ESPN released a series of enhancements to the ESPN+ streaming service within the ESPN application. The enhancements were made to improve the consumer experience by offering customized content, user-friendly navigation, offline viewing, and more platforms on which the viewers can access programs.
April 2018	Expansion	Since its opening, Disney Pixar’s Toy Story Land opened at Shanghai Disneyland to mark the first major development at Shanghai Disney Resort. This helps the company expand its presence in China.
April 2018	Product Development	In partnership with ESPN, Disney launched the new ESPN App, which includes integrating ESPN+, the first multi-sport, direct-to-consumer premium subscription streaming service. The app enhances the overall digital sports experience and has become the all-in-one digital sports platform for the viewers. The ESPN app and ESPN+ are available across mobile and connected devices offering an optimized user experience.

Product Offering

The Walt Disney Company
- Media and Entertainment
- Global Entertainment & Media Market

Financial Performance

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