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TheraBreath

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TheraBreath - Healthcare showcase

Year Founded & Workforce

1994

50 Employees

Industry

Healthcare

Services

Oral Care Products
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TheraBreath Overview

Company Headquarters: California

Founded: 1994

Workforce: ~50

Company Working:

TheraBreath is a California-based, one of the revolutionary oral care systems created by Doctor Harold Katz. The company has various product lines for different dental conditions such as clearing of tonsil stones, gum disease, teeth whitening, specialty chewing gum, and pet products. The product offered by the company includes TheraBreath Toothpaste and Oral rinse, gum and mints, sprays and drops, mouthwash, and others.

Strategy

TheraBreath has a broad product portfolio for oral care products. The company is looking to explore opportunities to expand its value-added dental care products through acquisition and joint ventures. It also focuses on R&D and launching products across the globe by understanding the customers’ needs.

Company Snapshot

50

Employees

1994

Founded

California

Headquarters

SWOT Analysis

Strengths

  • Strong online presence
  • Strong R&D facility

Weaknesses

  • Low work force

Opportunities

  • Increasing demand for oral care products
  • Increasing awareness about oral care among the population

Threats

  • Changing customer preference
  • Government regulations

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Key Developments

DateApproachDevelopment
February 2017LaunchTheraBreath announced the launch of the new TheraBreath Dry Mouth Oral Rinse. The launch of innovative dry mouth products will help the company to grow its dental product portfolio.

Product Offering

  • TheraBreath
    • Oral Care Products

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