Thomas Cook Group PLC Overview
Company Headquarters: UK
Founded: 2007
Workforce: ~21,000
Company Working: Thomas Cook Group PLC specializes in travel services in the UK, Continental Europe, and Northern Europe. The company operates through two main segments, namely, tour operator and airline segments. It owns, manages and franchises 270 hotels primarily under the Casa Cook, Cook’s Club, and Sunwing brands. Additionally, the company has a fleet of over 90 aircraft under the Thomas Cook airlines and condor brands.
Strategy
Thomas Cook’s aims at growing to be a leading European leisure airline with a reliable, customer-focused service. It also aims at actively developing its own distribution channels. The company offers a pick-and-mix approach to the holidays and flights, thereby enhancing customer satisfaction and better returns for the business and attracting more customers to package travel. It also focuses on partnering with the best companies in the industry to offer customers increased choices.
