Thor Industries, Inc. Overview
Company Headquarters: US
Founded: 1980
Workforce: ~21,750
Company Working: Thor Industries, Inc. engages in the manufacture and sale of recreational vehicles. It operates through the segments, namely North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles, and European Recreational Vehicles. The North American Towable Recreational Vehicles segment includes operating entities such as Airstream, Heartland, Jayco, Keystone, and KZ. The North American Motorized Recreational Vehicles segment is comprised of Airstream, Jayco, and Thor Motor Coach. The European Recreational Vehicles segment offers Erwin Hymer Group's (ECG) motorcaravans, caravans, campervans, urban vehicles, and other related products and services.
The company has total 20 renowned brands in recreational activities and 1000 dealers in 33 countries and 8 recreational vehicle manufacturing facilities located in the UK, Italy, Germany, and China.
Strategy
Thor Industries focuses on acquisition and product development as strategies. It has been working on acquisition to strengthen its brand. For instance, in 2019 Thor Industries acquired Erwin Hymer Group (EHG) a market leader of recreational vehicles in Europe. It has also been focusing on cash flow activities and generating revenue based on recreational activities. Thor Industries has been working on the development of various innovative recreational vehicles that minimize environmental impact and enhance passenger comfort.
