AutomotiveAug 10, 2026

Thor Industries, Inc.

Company Profile Analysis

Book Demo Subscribe Now

Thor Industries, Inc. - Automotive showcase

Year Founded & Workforce

1979-12-31

21,750 Employees

Industry

AutomotiveB2BB2C

Services

Thor Industries, Inc. Overview

Company Headquarters: US

Founded: 1980

Workforce: ~21,750

Company Working: Thor Industries, Inc. engages in the manufacture and sale of recreational vehicles. It operates through the segments, namely North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles, and European Recreational Vehicles. The North American Towable Recreational Vehicles segment includes operating entities such as Airstream, Heartland, Jayco, Keystone, and KZ. The North American Motorized Recreational Vehicles segment is comprised of Airstream, Jayco, and Thor Motor Coach. The European Recreational Vehicles segment offers Erwin Hymer Group's (ECG) motorcaravans, caravans, campervans, urban vehicles, and other related products and services.

The company has total 20 renowned brands in recreational activities and 1000 dealers in 33 countries and 8 recreational vehicle manufacturing facilities located in the UK, Italy, Germany, and China.

Strategy

Thor Industries focuses on acquisition and product development as strategies. It has been working on acquisition to strengthen its brand. For instance, in 2019 Thor Industries acquired Erwin Hymer Group (EHG) a market leader of recreational vehicles in Europe. It has also been focusing on cash flow activities and generating revenue based on recreational activities. Thor Industries has been working on the development of various innovative recreational vehicles that minimize environmental impact and enhance passenger comfort.

Company Snapshot

$7.2M

Revenue

21,750

Employees

1979-12-31

Founded

Headquarters

SWOT Analysis

Strengths

Strong presence in the US
Strong strategic alliances
Range of products for application in vehicles

Weaknesses

Revenue decline in recent years
Limited presence in emerging countries

Opportunities

Scope for investment in automated, connected, and electrified technologies in the vehicles
Collaboration and partnership with camping organizers
Start renting the recreational vehicles

Threats

Government regulations
Increase in competition in US and parts of Europe where the company has a large presence

Product Offering

Thor Industries, Inc.
- TRAVEL TRAILERS
- TOY HAULER
- Fifth Wheel

Financial Performance

A plan for every need

Forecast+

Get unlimited access to forecasts, charts, and company data across every research report on Wantstats.

USD200/mo

About the Author

Wantstats Research Team

Wantstats' research desk profiles Thor Industries, Inc. as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

Powering the world's best teams.
From next-gen startups to established enterprises.

See our work in action

Start your data driven journey with us!

Book a Demo Now

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Thor Industries, Inc.

Company Headquarters: US Founded: 1980 Workforce: ~21,750 Company Working: Thor Industries, Inc. engages in the manufacture and sale of recreational vehicles. It operates through the segments, namely North American Towable Recreational Vehicles, North American Motorized Recreational Vehicles, and European Recreational Vehicles. The North American Towable Recreational Vehicles segment includes operating entities such as Airstream, Heartland, Jayco, Keystone, and KZ. The North American Motorized Recreational Vehicles segment is comprised of Airstream, Jayco, and Thor Motor Coach. The European Recreational Vehicles segment offers Erwin Hymer Group's (ECG) motorcaravans, caravans, campervans, urban vehicles, and other related products and services. The company has total 20 renowned brands in recreational activities and 1000 dealers in 33 countries and 8 recreational vehicle manufacturing facilities located in the UK, Italy, Germany, and China.

Starting from

$4,950