TomTom International BV

TomTom International BV Overview

Company Headquarters: Amsterdam, The Netherlands

Founded: 1991

Workforce: ~4,500

Company Working: TomTom International BV (TomTom) offers easy to use navigation devices and tracking solutions. The company operates through three businesses, namely automotive, licensing, and telematics. The licensing business provides licensed maps, online services such as traffic and navigation software to its customers as components for different applications. The automotive business provides location-based application components to automotive customers, which include OEMs and Tier-1 head unit vendors for in-vehicle navigation, and autonomous driving. The company’s telematics business provides fleet management, vehicle telematics, and connected car services. Its expertise exists in technology, navigation products, and services such as maps, traffic, wearables, fitness, action camera, software, and fleet management. TomTom has offices in 37 countries across the globe.

Strategy

TomTom majorly focuses on its core location technology business, which includes developing a platform and strengthening its product portfolio. The company aims at strengthening and expanding its product portfolio. The company also aims at retaining its key customers and channel partners by developing innovative products with advanced capabilities, which enables TomTom to maintain a competitive edge in the market. TomTom collaborates with various universities to hire a highly skilled workforce and training them continuously to update their skillsets to innovate new products and solutions.

Company Snapshot

$580.98M

Revenue

4,500

Employees

1991

Founded

Amsterdam, The Netherlands

Headquarters

SWOT Analysis

Strengths

Enhanced inventory turnover
Comprehensive product offering
Robust R&D capabilities and expertise in mapping and location-based services
Strong partnerships with leading automotive companies, such as Toyota and BMW
Global presence with operations in over 30 countries

Weaknesses

Declining operational efficiency
Intense competition from other navigation technology companies, such as Garmin and Google Maps
such as Garmin and Google Maps Dependence on the automotive industry for a significant portion of revenue, making the company vulnerable to fluctuations in the automotive market

Opportunities

Growing intelligent transport systems markets
High demand of fitness tracking devices in sports
Growing trend towards connected cars, which creates opportunities for telematics solutions and other related services
Expansion into emerging markets, such as Asia and Africa, where there is significant potential for growth

Threats

Rapid technological changes
Cybersecurity breaches
Increasing competition from non-traditional players, such as tech giants like Google and Apple
Regulatory changes and legal challenges related to privacy and data protection, which could impact the company's operations and reputation

Key Developments

Date	Approach	Development
November 2021	Product Development	TomTom IndiGO provides a secure and open environment for carmakers, system integrators, software development companies, and content providers to develop software and apps. This platform offers carmakers the freedom of choice and ensures a delightful and safe in-vehicle experience for drivers and passengers. Access Company, Amazon Alexa, ART S.p.A., Bosch, Cerence, Cinemo, Digital Charging Solutions GmbH, Faurecia Aptoide Automotive, HARMAN, iHeartRadio, Intellias, Microsoft, and Rightware are the launching partners of TomTom IndiGO.

Product Offering

TomTom International BV
- Fitness App
- Automotive Rear Seat Infotainment

Financial Performance

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