Toon Boom Animation Inc. Overview
Company Headquarters: Canada
Founded: 1994
Workforce: ~100
Company Working: Toon Boom Animation Inc. (Toon Boom Animation) is a software developing company which creates animation and storyboarding software. The company deals in three products, namely Harmony, Storyboard Pro, and Producer. Producer is a tacking and asset management software which is used to manage the projects through the animation pipeline. Storyboard is a software which is used to combine drawing and animation tools with camera controls.
Strategy
Toon Boom Animation follows both organic and inorganic strategies to strengthen its position in the market. Under its inorganic strategy, the company primarily focuses on partnership to expand its presence in the untapped market and strengthen its position in different regions. The company also invests in research and development which increases the product portfolio and enhance the efficiency of the existing products.
