TOTAL

TOTAL Overview

Company Headquarters: Courbevoie, France

Founded: 1924

Workforce: ~107,776

Total is an integrated oil & gas company that operates globally. It has four operating business segments, namely exploration & production; gas, renewables, & power; refining & chemicals; and marketing & services. The exploration & production segment is engaged in oil & gas exploration and production activities. The gas, renewables & power segment develops downstream gas and low-carbon electricity. The refining & chemicals segment is engaged in refining, base petrochemicals, polymer derivatives, the transformation of biomass, and the transformation of elastomers. This segment also includes the activities of trading and shipping.

The marketing & services segment includes worldwide supply and marketing activities of oil products and services. Under this segment, it manufactures and markets products primarily derived from crude oil. The company offers automotive coolants under the coolants & antifreeze product line. The company has distribution activities and related services throughout the world and its product and services offerings are available in 150 countries.

Strategy

Total is focused on the development of innovative aviation fuel solutions. The company aims at strengthening its presence in the global oil & gas market by acquiring prominent oil refineries. Furthermore, the company plans to increase its presence in the global aviation fuel market by collaborating with prominent airlines.

Company Snapshot

$165,357M

Revenue

107,776

Employees

1924

Founded

Courbevoie, France

Headquarters

SWOT Analysis

Strengths

Leadership in the field of refining
Large-scale R&D investments
Increasing focus on R&D. The company’s R&D investment increased by 74 million from 2017 to 2018
Extensive distribution network

Weaknesses

Dependency on third parties
Limited presence in North America

Opportunities

Planned acquisitions and divestments
Strategic agreements
Expansion in Latin America and the Middle East & Africa

Threats

Intense rivalry in the market
Increasing stringency of REACH regulations
Competition from companies such as Royal Dutch Shell plc and Air BP Limited

Key Developments

Date	Approach	Development
March 2017	–	The company formed a joint venture with Nova Chemicals Corporation and Borealis AG to expand its petrochemicals business segment and strengthen its presence in the U.S. The joint venture will include Total S.A.’s existing polyethylene plant and building a new PE plant in Texas.
May 2018	–	Total SA updated the terms of its partnership with Sonatrach to launch the engineering studies for a petrochemical project which will include a propane dehydrogenation unit and a polypropylene production unit. This step has been taken by the company to meet the growing demand for high-performance plastics across the globe.
May 2018	–	The company signed an agreement with Polystyvert, a Montreal-based clean technology startup, to work together on polystyrene recycling using dissolution process-based technology developed by Polystyvert.

Product Offering

Total S.A.
- Polyethylene
- Polyrpopylene
- Polystyrene
- Aviation Fuel

Financial Performance

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