TOWNLEY, INC.

TOWNLEY, INC. Overview

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Founded: 1952

Workforce: ~250-300

Company Working: Townley, Inc. was founded in 1952 and has several partnerships with brands such as Disney, Universal, DreamWorks, and Sony. The company has brands that include Aladdin, Care Bears, Disney Princess, Fancy Nancy, Frozen, Minnie Mouse, My Little Pony, Play-Doh Bath, Slime, Townley Girl, Toy Story 4, and trolls. The company is a part of the Internet & mail-order retail industry.

Strategy

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Company Snapshot

300

Employees

1952

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

Strong distribution and sales network

Weaknesses

Limited Workforce
Presence limited to the United States

Opportunities

Product portfolio expansion to engage children

Threats

Threat of new players in the children’s cosmetics market

Key Developments

Date	Approach	Development
July 2019	Partnership	Townley, Inc. partnered with Chic from Chicago for the release of Toy Story-4 for promoting its products across the world.
July 2019	Collaboration	Townley, Inc. collaborated with Fawn Parties, which hosted an adorable Toy Story 4-themed party in honor of the new theatrical release.

Product Offering

TOWNLEY, INC.
- Aladdin
- Disney Princess
- Fancy Nancy
- Minnie Mouse
- My Little Pony
- Townley Girl

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