TripAdvisor Inc. Overview
Company Headquarters: US
Founded: 2000
Workforce: ~3230
Company Working: TripAdvisor Inc. is an online travel company and operates through two business segments, namely hotel, and non-hotel. The hotel segment generates revenue from services related to hotels such as click-based and display-based advertising, airline reservations, and cruise reservations as well as revenue generated from subscription-based products such as business listings, transaction-based products such as Jetsetter and Tingo, and other hotel services. The non-hotel segment consists of restaurants and vacation rentals businesses. The company operates its branded Websites, including tripadvisor.com in the US and the localized versions of its Website in 28 languages.
Strategy
TripAdvisor Inc. aims at providing users with the best and secure travel services. It leverages its user-generated content and brands to attract users to its websites, applications, and services. The company intends to continue promoting brand awareness through both online and offline advertising. TripAdvisor Inc. focuses on mergers, acquisitions, collaborations, partnerships with other travel companies to expand its global reach. Moreover, product enhancements, platform expansion, and progressive marketing optimizations are some of the strategies contributing to the company’s growth.
