Trisport AG Overview
Company Headquarters: Hunenberg, Switzerland
Founded: 1980
Workforce: ~30
Company Working: Trisport AG is a manufacturer and distributor of various fitness equipment, recreation, and sporting goods and also acts as an official distributor of brands including Styleholz, First Degree, and Togu for B2B clients through imports in Swiss. The company acquired the trademark and manufacturing rights of Kettler Sports in December 2019 and is currently operating the brand in European Free Trade Association countries, European Union countries, and Turkey in both B2B and B2C sales markets. The brand was founded in 1949 and prior to the acquisition by Trisport AG, the company has been the official distributor of the Kettler brand in the Swiss region. The company offers a free fitness app equipped with various certified coaches including Pilates trainers, sports physiotherapists, athletics coaches, and yoga trainers with experience over and above 9 years approximately. The company reaches its clientele through 330 retailers across various locations.
Strategy
Trisport AG is focusing on various branding initiatives to position the company in the global market through initiatives like Kettler’s partnership with Borussia Dortmund, a German football club, and extending support towards Prowject X. The brands collaboration with Borussia Dortmund (BVB) has helped in better reach of the brand among the sports enthusiasts and it also opened new avenues for the brand like launch of indoor cycle in stadium which acts as a better advertisement tool in social media. Also, as part of the sponsorship, the BVB players are part of the training videos which help in customer acquisition. The company’s support towards Prowject X comprising of two female athletes who are participating in the Talisker Whiskey Atlantic Challenge by extending its AQUAROWER 700 for rowing training, especially during the winter season. The initiative is expected to reposition Kettler as a responsible brand that supports women's empowerment.
